Right on time for summer travel planning, the Carlsbad Convention and Visitors Bureau is ready for the onset of visitors to this attractive seaside destination now that it's annual Visitors Guide has been published.
The free guide is packed with essential information about Carlsbad. The vibrant publication is an excellent reference for vacation planning, day trips or local residents preparing for the arrival of summer houseguests.
The 40-page, magazine-style guide is filled with helpful information such as lodging accommodations, restaurants, shopping, local attractions, outdoor fun, special events and, of course, directions on how to get to the beach. Stunning photography and directional maps provide the perfect complement to this year's guide.
“It's all there to help visitors make the most of their stay, whether the trip is to tour the many local Carlsbad attractions, visit with family or enjoy a relaxing day on a quiet, sandy beach,” said Nancy Nayudu, owner of the Pelican Cove Inn Bed & Breakfast and chairwoman of the bureau.
Information is included on travel to Carlsbad by air, rail or car. The guide also provides local transportation options and information for travelers wanting to visit Mexico.
Besides the now famous “Three Cute Kids” cover, the guide also features award winning photographs by Carlsbad high school students Todd Cullum and Arielle Vey. Their photographs are on display in Carlsbad's sister city in the Czech Republic, Karolvy Vary.
The bureau teamed up with Los Angeles-based Striker Media Group for the fourth consecutive year to produce the exceptional publication. Striker, a seasoned design and publishing firm offering the travel industry creative advertising services, specializes in high-end destination publications.
“Striker's staff brings a wide range of expertise in every area affecting the efficacy of a publishing program and the bureau has found their staff to be sensitive to Carlsbad's culture while designing, building and selling ad space for our guide,” said Kurt Burkhart, the bureau's executive director.
Last year, the bureau increased the number of guides it prints from 50,000 to 75,000. This year, the number printed once again increased to 80,000 copies
“Our goal, as a publishing company, is to portray a destination accurately and honestly. The community's interest in advertising in the Carlsbad guide has grown, as evidenced by a 60 percent increase in the number of books ordered,” said Lyndell Gooch, president and publisher of Striker Media. “Our relationship with the Carlsbad Convention and Visitors Bureau is very good and we look forward to continued success.”
The bureau understands that Internet savvy consumers want travel planning information immediately at their fingertips.
To meet consumer needs and help conserve our natural resources, the bureau is promoting this year's guide in its digital format online at www.visitcarlsbad.com as an excellent alternative to ordering the print version. Visitors to the Web site also can instantly connect to advertisers through their online ads.
The guide is the primary marketing piece that represents Carlsbad. It will be mailed to all who request it and will be distributed at local hotels, major travel shows attended by the bureau, official California welcome centers and the Carlsbad Visitors Information Center located at 400 Carlsbad Village Drive, in the historic Santa Fe Train Depot.
The free guide is packed with essential information about Carlsbad. The vibrant publication is an excellent reference for vacation planning, day trips or local residents preparing for the arrival of summer houseguests.
The 40-page, magazine-style guide is filled with helpful information such as lodging accommodations, restaurants, shopping, local attractions, outdoor fun, special events and, of course, directions on how to get to the beach. Stunning photography and directional maps provide the perfect complement to this year's guide.
“It's all there to help visitors make the most of their stay, whether the trip is to tour the many local Carlsbad attractions, visit with family or enjoy a relaxing day on a quiet, sandy beach,” said Nancy Nayudu, owner of the Pelican Cove Inn Bed & Breakfast and chairwoman of the bureau.
Information is included on travel to Carlsbad by air, rail or car. The guide also provides local transportation options and information for travelers wanting to visit Mexico.
Besides the now famous “Three Cute Kids” cover, the guide also features award winning photographs by Carlsbad high school students Todd Cullum and Arielle Vey. Their photographs are on display in Carlsbad's sister city in the Czech Republic, Karolvy Vary.
The bureau teamed up with Los Angeles-based Striker Media Group for the fourth consecutive year to produce the exceptional publication. Striker, a seasoned design and publishing firm offering the travel industry creative advertising services, specializes in high-end destination publications.
“Striker's staff brings a wide range of expertise in every area affecting the efficacy of a publishing program and the bureau has found their staff to be sensitive to Carlsbad's culture while designing, building and selling ad space for our guide,” said Kurt Burkhart, the bureau's executive director.
Last year, the bureau increased the number of guides it prints from 50,000 to 75,000. This year, the number printed once again increased to 80,000 copies
“Our goal, as a publishing company, is to portray a destination accurately and honestly. The community's interest in advertising in the Carlsbad guide has grown, as evidenced by a 60 percent increase in the number of books ordered,” said Lyndell Gooch, president and publisher of Striker Media. “Our relationship with the Carlsbad Convention and Visitors Bureau is very good and we look forward to continued success.”
The bureau understands that Internet savvy consumers want travel planning information immediately at their fingertips.
To meet consumer needs and help conserve our natural resources, the bureau is promoting this year's guide in its digital format online at www.visitcarlsbad.com as an excellent alternative to ordering the print version. Visitors to the Web site also can instantly connect to advertisers through their online ads.
The guide is the primary marketing piece that represents Carlsbad. It will be mailed to all who request it and will be distributed at local hotels, major travel shows attended by the bureau, official California welcome centers and the Carlsbad Visitors Information Center located at 400 Carlsbad Village Drive, in the historic Santa Fe Train Depot.