Make sales your competitive advantage at the October First Friday Breakfast
By Betsy Bracken, Director of Special Events
When all things are perceived equal, product, price, terms, etc., what causes a buyer to make their purchase with one salesperson versus another? Buyers prefer to work with the seller who they believe best understands their situation and their solution. In his presentation at the October First Friday Breakfast, Mike Bosworth teaches professionals how to foster confidence in their customers by taking a new look at how business owners view the selling process. Bosworth says his methods result in a far greater customer experience.
Bosworth is the author of "Solution Selling: Creating Buyers in Difficult Selling Markets" (McGraw-Hill, 1993) and co-author of "CustomerCentric Selling" (McGraw-Hill, November 2003). "Solution Selling" is the second best selling McGraw-Hill business book of all time. Bosworth began his career in the information technology industry in 1972 as an application support technician for Xerox Computer Services (XCS). He was the company's top new business salesperson in 1975 and was promoted to national manager of field sales in 1979. From 1976 through 1982 he designed and delivered sales training programs for XCS. His years of experience plus the knowledge he gained from working with Neil Rackham on the Xerox SPIN selling project inspired him to start his own sales process consulting company in 1983. Mike Bosworth is also a founding partner of CustomerCentric Systems, LLC. CustomerCentric Systems helps organizations shape their customer experience and build predictable revenue engines by integrating the sales process with sales ready marketing.
The October 7 First Friday Breakfast will be held from 7 to 9 a.m. at Windmill Banquet & Catering, located at 890 Palomar Airport Road. The cost of the breakfast is $22 for Chamber members and $27 for prospective members registered by October 4. After October 4 and at the door, registration is $32 and seating is available on a first-come, first-served basis. Tabletop exhibits and Soapbox presentations are available for $60 (including one breakfast), but must be reserved in advance as space is limited.
Call Betsy Bracken at (760) 931-8400 extension 104 to reserve a Tabletop or Soapbox. You can register for the First Friday Breakfast online at www.carlsbad.org.
By Betsy Bracken, Director of Special Events
When all things are perceived equal, product, price, terms, etc., what causes a buyer to make their purchase with one salesperson versus another? Buyers prefer to work with the seller who they believe best understands their situation and their solution. In his presentation at the October First Friday Breakfast, Mike Bosworth teaches professionals how to foster confidence in their customers by taking a new look at how business owners view the selling process. Bosworth says his methods result in a far greater customer experience.
Bosworth is the author of "Solution Selling: Creating Buyers in Difficult Selling Markets" (McGraw-Hill, 1993) and co-author of "CustomerCentric Selling" (McGraw-Hill, November 2003). "Solution Selling" is the second best selling McGraw-Hill business book of all time. Bosworth began his career in the information technology industry in 1972 as an application support technician for Xerox Computer Services (XCS). He was the company's top new business salesperson in 1975 and was promoted to national manager of field sales in 1979. From 1976 through 1982 he designed and delivered sales training programs for XCS. His years of experience plus the knowledge he gained from working with Neil Rackham on the Xerox SPIN selling project inspired him to start his own sales process consulting company in 1983. Mike Bosworth is also a founding partner of CustomerCentric Systems, LLC. CustomerCentric Systems helps organizations shape their customer experience and build predictable revenue engines by integrating the sales process with sales ready marketing.
The October 7 First Friday Breakfast will be held from 7 to 9 a.m. at Windmill Banquet & Catering, located at 890 Palomar Airport Road. The cost of the breakfast is $22 for Chamber members and $27 for prospective members registered by October 4. After October 4 and at the door, registration is $32 and seating is available on a first-come, first-served basis. Tabletop exhibits and Soapbox presentations are available for $60 (including one breakfast), but must be reserved in advance as space is limited.
Call Betsy Bracken at (760) 931-8400 extension 104 to reserve a Tabletop or Soapbox. You can register for the First Friday Breakfast online at www.carlsbad.org.