The key to a successful business is understanding who your customers are, where they are, and what they want. It's worth the extra time and effort to compile information that will help you reach your customers and give you a leg up on your competition.
There are many sources of demographic information, some better than others. Knowing that the information you're basing important decisions on is accurate, timely, and relevant is as important as the information itself. The San Diego Association of Governments (SANDAG) Service Bureau has a 30-year history of preparing, compiling and reporting information such as income, the age and ethnic composition of a community, type of housing and other data that can help you understand and target your market. Since this information is updated each year and also is forecasted for the future, you can evaluate changes in the demographic makeup of the community to make sure you're meeting the current needs of your customers.
The SANDAG Service Bureau provides customized research products, studies and technical assistance to private and public businesses as well as individuals. All of their information is available for many types of geographic areas, ZIP Code areas, cities, census tracts and many others, to help business professionals visualize and fine-tune their market or service area. In addition to basic demographic information, they offer customized demographic and economic studies, Geographic Information Systems (GIS) analysis and mapping, facility location analysis and more.
Because every project is unique, they approach each one with a fresh perspective. Their products are designed to help you make informed decisions. Visit www.sandag.org/servicebureau to learn more about how they can help you with your research and information needs.
There are many sources of demographic information, some better than others. Knowing that the information you're basing important decisions on is accurate, timely, and relevant is as important as the information itself. The San Diego Association of Governments (SANDAG) Service Bureau has a 30-year history of preparing, compiling and reporting information such as income, the age and ethnic composition of a community, type of housing and other data that can help you understand and target your market. Since this information is updated each year and also is forecasted for the future, you can evaluate changes in the demographic makeup of the community to make sure you're meeting the current needs of your customers.
The SANDAG Service Bureau provides customized research products, studies and technical assistance to private and public businesses as well as individuals. All of their information is available for many types of geographic areas, ZIP Code areas, cities, census tracts and many others, to help business professionals visualize and fine-tune their market or service area. In addition to basic demographic information, they offer customized demographic and economic studies, Geographic Information Systems (GIS) analysis and mapping, facility location analysis and more.
Because every project is unique, they approach each one with a fresh perspective. Their products are designed to help you make informed decisions. Visit www.sandag.org/servicebureau to learn more about how they can help you with your research and information needs.