The Carlsbad Housing and Redevelopment Commission recently distributed a request for proposals from qualified contractors, organizations, associations and other interested parties to develop a program, policies or other financing mechanisms to spur local investment and foot traffic and increase private and public revenues in the Village of Carlsbad through partnerships with property owners, businesses and other stakeholders (such as business organizations, local non-profit organizations and residents).
The Commission is interested in initially funding a new organization to assist with continuing revitalization and improvement efforts for the Carlsbad Village Area, and helping that organization to become self-sustaining, both operationally and financially, within 3 to 5 years.
It is intended that the new organization will serve as a coordinating base for property and business owner revitalization efforts in the area.
The Commission's goal is to assist in the creation of a private organization that is committed to continuing the revitalization efforts in the village; creating a positive visual impact at a human scale; promoting a family-friendly destination that is both pedestrian- and bicycle-oriented; and actively working to preserve and celebrate the area's natural and historical environment; all in an effort to further cultivate a vibrant coastal village in which to live, work, shop and play through collaborative actions.
With the expiration of the Village Redevelopment Plan in 2010, the commission believes it is now an appropriate time to assist in the development of a new non-governmental organization to continue the revitalization efforts that have been ongoing in the Village since 1981.
It is important for this new organization to move the Village forward in a manner that builds upon past successes and encourages private investment of resources, including both time and money. This will not be a government or city-run program, department or office. The staff will not be city employees, and the program will not be operated out of a city facility.
It will initially be funded and coordinated through the Redevelopment Agency as a continuing program, but ultimately, the organization must become self-sustaining in its operations and finances.
The Village experienced early days of prosperity with the construction of large hotels and spas, but by the 1980s, the area was beset with problems common to many older downtowns.
Through redevelopment efforts, which were in place from 1981 to 2010, there was an investment of nearly $30 million in public infrastructure (such as public parking, storm drains, landscaped medians and other streetscape improvements) and revitalization programs.
Seedy bars and rundown establishments were replaced by a boutique assortment of appealing retail shops, commercial services and restaurants. While the redevelopment phase was successful, the Housing and Redevelopment Commission, City Council and the community know that the revitalization and renaissance efforts will continue for many years to come and need to be based in the private sector to be successful in the long term.
A copy of the request for proposals is available on the City's website at www.carlsbadca.gov/redevelopment. All proposals must be submitted to the City Manager's Office by Aug. 1, 2011. A Commission appointed sub-committee will then review each proposal and participate in the selection process and recommendations.
It is the commission's desire to have this new organization operational this fall. If you or a related organization is interested in submitting a proposal, please request a proposal package from the City Manager's Office or access the proposal online at the City's website. Questions about this program can be directed to the Assistant City Manager, John Coates, at 760-434-2821.
The Commission is interested in initially funding a new organization to assist with continuing revitalization and improvement efforts for the Carlsbad Village Area, and helping that organization to become self-sustaining, both operationally and financially, within 3 to 5 years.
It is intended that the new organization will serve as a coordinating base for property and business owner revitalization efforts in the area.
The Commission's goal is to assist in the creation of a private organization that is committed to continuing the revitalization efforts in the village; creating a positive visual impact at a human scale; promoting a family-friendly destination that is both pedestrian- and bicycle-oriented; and actively working to preserve and celebrate the area's natural and historical environment; all in an effort to further cultivate a vibrant coastal village in which to live, work, shop and play through collaborative actions.
With the expiration of the Village Redevelopment Plan in 2010, the commission believes it is now an appropriate time to assist in the development of a new non-governmental organization to continue the revitalization efforts that have been ongoing in the Village since 1981.
It is important for this new organization to move the Village forward in a manner that builds upon past successes and encourages private investment of resources, including both time and money. This will not be a government or city-run program, department or office. The staff will not be city employees, and the program will not be operated out of a city facility.
It will initially be funded and coordinated through the Redevelopment Agency as a continuing program, but ultimately, the organization must become self-sustaining in its operations and finances.
The Village experienced early days of prosperity with the construction of large hotels and spas, but by the 1980s, the area was beset with problems common to many older downtowns.
Through redevelopment efforts, which were in place from 1981 to 2010, there was an investment of nearly $30 million in public infrastructure (such as public parking, storm drains, landscaped medians and other streetscape improvements) and revitalization programs.
Seedy bars and rundown establishments were replaced by a boutique assortment of appealing retail shops, commercial services and restaurants. While the redevelopment phase was successful, the Housing and Redevelopment Commission, City Council and the community know that the revitalization and renaissance efforts will continue for many years to come and need to be based in the private sector to be successful in the long term.
A copy of the request for proposals is available on the City's website at www.carlsbadca.gov/redevelopment. All proposals must be submitted to the City Manager's Office by Aug. 1, 2011. A Commission appointed sub-committee will then review each proposal and participate in the selection process and recommendations.
It is the commission's desire to have this new organization operational this fall. If you or a related organization is interested in submitting a proposal, please request a proposal package from the City Manager's Office or access the proposal online at the City's website. Questions about this program can be directed to the Assistant City Manager, John Coates, at 760-434-2821.