The advisory board of the Carlsbad Tourism Business Improvement District approved a new funding contract with the Carlsbad Convention and Visitors Bureau that will provide for all operational and marketing costs for the next fiscal year, beginning July 1. This new agreement is for a twelve-month period, and that is good news to Carlsbad's local tourism bureau.
“This certainly is a far better way to do things,” said Nancy Nayudu, CVB board chair. “Having a twelve-month time frame to work with allows us to take advantage of better marketing opportunities. It's simple; without money, marketing programs can go nowhere.”
The Carlsbad CVB budget edged up after five years of funding at the $408,000 range to $448,800 with this year's 10 percent increase.
The Carlsbad bureau plans to keep a high-profile presence online and in a number of consumer-based publications such as Sunset, Conde Naste Traveler, Arthur Frommer's Budget Travel, National Geographic Traveler, as well as prominent placement in the California State, San Diego CVB and Anaheim/OC Visitor guides. When it comes to getting the word out about Carlsbad, there is no other organization that drives the kind of numbers that the Carlsbad CVB has generated through its site, www.visitcarlsbad.com.
“Expect a lot of online creativity with results this year,” commented Nayudu. “It's not magic what we do, but what we do, we've refined to the point of excellence!”
“This certainly is a far better way to do things,” said Nancy Nayudu, CVB board chair. “Having a twelve-month time frame to work with allows us to take advantage of better marketing opportunities. It's simple; without money, marketing programs can go nowhere.”
The Carlsbad CVB budget edged up after five years of funding at the $408,000 range to $448,800 with this year's 10 percent increase.
The Carlsbad bureau plans to keep a high-profile presence online and in a number of consumer-based publications such as Sunset, Conde Naste Traveler, Arthur Frommer's Budget Travel, National Geographic Traveler, as well as prominent placement in the California State, San Diego CVB and Anaheim/OC Visitor guides. When it comes to getting the word out about Carlsbad, there is no other organization that drives the kind of numbers that the Carlsbad CVB has generated through its site, www.visitcarlsbad.com.
“Expect a lot of online creativity with results this year,” commented Nayudu. “It's not magic what we do, but what we do, we've refined to the point of excellence!”