Many business owners are trying to figure out a way to reconnect to their customer base once they have left their stores.
After all, isn't it easier to sell to existing customers than to create new ones? But what is the most effective, yet inexpensive way to reach your customers?
First, consider a loyalty program. Show each of your customers that you personally appreciate their individual contribution by offering them special discounts or special offerings.
This also affords you, the business owner, the opportunity to sell up new products or new services. It is recommended that you contact them at least once a month as repetition is the key to effective advertising.
Secondly, use e-mail updates. In America today, most people wake up and use the restroom, pour themselves coffee and then check their e-mail.
Besides being effective, e-mailing is one-tenth of the cost of traditional mailings. There is no expensive printing, handling or postage to pay.
Because people have signed up for your loyalty program, which is permission based, they will actually read your e-mails. Compare this to the volumes of junk mail that goes unread.
Also, you can pulsate your marketing by generating better offers during your traditional slow periods, so you eliminate slow times altogether. Once a week, everyone in the program gets the latest offers from every business that is a member.
To tie everything together, join a Web-based marketplace, which is where neighboring businesses cross-market and cross-promote. This has become where people go to shop for deals; it's somewhat like Costco.
Each business is given a Web page to tout their goods and services in brochure-style, with contact information, directions to their business and, of course, downloadable coupons. Each establishment puts their logo on the site and the consumers can click on the logos to get more information and see what kinds of bargains are available. For many companies, this is their only chance to receive affordable awareness.
For more information, call (760) 436-7848 or visit www.NorthCounty.SuddenValues.com.
After all, isn't it easier to sell to existing customers than to create new ones? But what is the most effective, yet inexpensive way to reach your customers?
First, consider a loyalty program. Show each of your customers that you personally appreciate their individual contribution by offering them special discounts or special offerings.
This also affords you, the business owner, the opportunity to sell up new products or new services. It is recommended that you contact them at least once a month as repetition is the key to effective advertising.
Secondly, use e-mail updates. In America today, most people wake up and use the restroom, pour themselves coffee and then check their e-mail.
Besides being effective, e-mailing is one-tenth of the cost of traditional mailings. There is no expensive printing, handling or postage to pay.
Because people have signed up for your loyalty program, which is permission based, they will actually read your e-mails. Compare this to the volumes of junk mail that goes unread.
Also, you can pulsate your marketing by generating better offers during your traditional slow periods, so you eliminate slow times altogether. Once a week, everyone in the program gets the latest offers from every business that is a member.
To tie everything together, join a Web-based marketplace, which is where neighboring businesses cross-market and cross-promote. This has become where people go to shop for deals; it's somewhat like Costco.
Each business is given a Web page to tout their goods and services in brochure-style, with contact information, directions to their business and, of course, downloadable coupons. Each establishment puts their logo on the site and the consumers can click on the logos to get more information and see what kinds of bargains are available. For many companies, this is their only chance to receive affordable awareness.
For more information, call (760) 436-7848 or visit www.NorthCounty.SuddenValues.com.