What started more than 20 years ago as a one-man operation in a small apartment has grown into an award-winning company at the forefront of the postcard industry.
It all began in 1976 when Stephen Hoffman discovered a niche in the real estate industry, providing high quality photography of properties on the market. He soon started developing brochures for his clients, and within six months, moved his growing business into a 1,200-square-foot building.
In 1992, Jim Toya-Brown came on board to help Hoffman take the company in a new direction. They launched a line of postcard products that offered small runs of high quality cards at an affordable price.
The success of that product line led to the company known today as Modern Postcard, which specializes in providing postcard products and direct mail services. The Carlsbad-based company has helped more than 250,000 clients grow their businesses, making it the industry leader in postcard products and solutions.
Lauren Henne with the Challenged Athletes Foundation, or CAF, said Modern Postcard is an exceptional business partner that provides outstanding service.
“Modern Postcard has been an instrumental part of the Challenged Athletes Foundation's marketing strategy. The postcards have proven to be excellent tools in achieving the emotional response we need,” Henne said. “Our message is explained through a quick visual and a brief description of CAF and our athletes. These postcards have helped CAF raise over $6 million for challenged athletes around the world.”
Modern Postcard will print orders as small as 250 pieces and has affordable rates, making its services and products easily accessible to small businesses.
“The wonderful thing about Modern Postcard is that over the years we've been able to help all types of individuals and businesses, from the smallest all the way up to Fortune 500 companies, by making it easy and cost-effective,” said CEO Stephen Hoffman.
In addition to printing, Modern Postcard offers turnkey services, including prospect list consultation, design services and in-house mailing services that secure the best postage rates available. By targeting specific demographics and lifestyle characteristics, the direct mail promotion company can help businesses small and large run cost-effective marketing campaigns that reach only their best prospects.
The company's postcard products are printed on ultra-premium brilliant white card stock with an aqueous non-toxic coating. Modern Postcard can print several products on card stock, including posters, sales sheets, rack cards, brochures and business cards.
“A big part of our success is investing in state-of-the-art technology that makes everything easier for the customer and ensures they're getting the highest quality products the market has to offer,” said Jim Toya-Brown, senior vice president of Modern Postcard.
With more than 250 employees, Modern Postcard is committed to providing its clients with superior customer service. In fact, the company assigns a team of its staff to each account to ensure customer satisfaction.
“When it comes to quality postcards and affordability, Modern Postcard shines above the rest,” exclaimed Kevin Lepic with the Seattle Athletic Club. “I love the attention and high level of customer care I receive.”
Modern Postcard also has proven its commitment to the environment. The company recently received chain-of-custody certification from both the Sustainable Forestry Initiative and the Forest Stewardship Council.
Both certification programs are designed to ensure that paper used in printing is sourced from sustainable forests. All of Modern Postcard's paper products are certified by these organizations and the company also recycles all of its leftover paper trimmings.
“We're one of the few printers that feature dual certifications,” said Fred Hernandez, marketing manager of Modern Postcard. “With these certifications, we are able to service the increasing market demand for environmentally-friendly products, which is good for our clients, our industry and our forests.”
The company's other new venture is its recently launched greeting card Web site, www.simplecard.com. The site allows consumers to purchase professional quality cards for every occasion that feature templates for personal photos.
Modern Postcard:
1675 Farady Ave., Carlsbad
(760) 431-7084
www.modernpostcard.com
It all began in 1976 when Stephen Hoffman discovered a niche in the real estate industry, providing high quality photography of properties on the market. He soon started developing brochures for his clients, and within six months, moved his growing business into a 1,200-square-foot building.
In 1992, Jim Toya-Brown came on board to help Hoffman take the company in a new direction. They launched a line of postcard products that offered small runs of high quality cards at an affordable price.
The success of that product line led to the company known today as Modern Postcard, which specializes in providing postcard products and direct mail services. The Carlsbad-based company has helped more than 250,000 clients grow their businesses, making it the industry leader in postcard products and solutions.
Lauren Henne with the Challenged Athletes Foundation, or CAF, said Modern Postcard is an exceptional business partner that provides outstanding service.
“Modern Postcard has been an instrumental part of the Challenged Athletes Foundation's marketing strategy. The postcards have proven to be excellent tools in achieving the emotional response we need,” Henne said. “Our message is explained through a quick visual and a brief description of CAF and our athletes. These postcards have helped CAF raise over $6 million for challenged athletes around the world.”
Modern Postcard will print orders as small as 250 pieces and has affordable rates, making its services and products easily accessible to small businesses.
“The wonderful thing about Modern Postcard is that over the years we've been able to help all types of individuals and businesses, from the smallest all the way up to Fortune 500 companies, by making it easy and cost-effective,” said CEO Stephen Hoffman.
In addition to printing, Modern Postcard offers turnkey services, including prospect list consultation, design services and in-house mailing services that secure the best postage rates available. By targeting specific demographics and lifestyle characteristics, the direct mail promotion company can help businesses small and large run cost-effective marketing campaigns that reach only their best prospects.
The company's postcard products are printed on ultra-premium brilliant white card stock with an aqueous non-toxic coating. Modern Postcard can print several products on card stock, including posters, sales sheets, rack cards, brochures and business cards.
“A big part of our success is investing in state-of-the-art technology that makes everything easier for the customer and ensures they're getting the highest quality products the market has to offer,” said Jim Toya-Brown, senior vice president of Modern Postcard.
With more than 250 employees, Modern Postcard is committed to providing its clients with superior customer service. In fact, the company assigns a team of its staff to each account to ensure customer satisfaction.
“When it comes to quality postcards and affordability, Modern Postcard shines above the rest,” exclaimed Kevin Lepic with the Seattle Athletic Club. “I love the attention and high level of customer care I receive.”
Modern Postcard also has proven its commitment to the environment. The company recently received chain-of-custody certification from both the Sustainable Forestry Initiative and the Forest Stewardship Council.
Both certification programs are designed to ensure that paper used in printing is sourced from sustainable forests. All of Modern Postcard's paper products are certified by these organizations and the company also recycles all of its leftover paper trimmings.
“We're one of the few printers that feature dual certifications,” said Fred Hernandez, marketing manager of Modern Postcard. “With these certifications, we are able to service the increasing market demand for environmentally-friendly products, which is good for our clients, our industry and our forests.”
The company's other new venture is its recently launched greeting card Web site, www.simplecard.com. The site allows consumers to purchase professional quality cards for every occasion that feature templates for personal photos.
Modern Postcard:
1675 Farady Ave., Carlsbad
(760) 431-7084
www.modernpostcard.com