I am Howard Kirshner, owner of Dreamline Wireless the Verizon Wireless Authorized Retailer. My store is located in Plaza Paseo Real, the Von's shopping center on the corner of El Camino Real and Aviara Parkway in La Costa. I have been in retail for more than 25 years. I started in the pharmacy business in Brooklyn New York as the third-generation owner of Kings Pharmacy.
In 2003 I sold my six stores in New York and relocated my family to San Diego. After taking some time off to raise my two boys (Brandon, now 16, and Jason, now 13) I decided to get back into retail. My wife of 20 years, Joanna, is my biggest supporter. Joanna now helps out at the Verizon store too.
I chose to partner with Verizon because it is the most reliable service in San Diego. Great customer service is why I was successful in the pharmacy business, and great customer service is the key to success in the wireless business as well.
The new Smart phones are very powerful and useful devices for our professional and personal lives, but only if we know how to use them to our advantage. When you buy your smart phone or even your basic phone at my store we teach you how to use it properly and help you understand all of the features. This is the reason I hired a very experienced and patient staff. Kyle, Miguel and Geovanny together have more than a quarter century of experience in the wireless industry.
Dreamline Wireless offers the New Wireless Experience, which is phone-buying the way it should be. We carry accessories that most stores don't. Such as Gadget Guard to prevent your phone's screen or even the full body from scratching, our phone insurance program is the least expensive and most comprehensive on the market, and many other products to enhance your experience with your new phone. So stop by get a new phone and some accessories. We'll take good care of you.

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