It's been said that people in other parts of the country don't know about Carlsbad or even where it's located on the map. Visit Carlsbad is out to change that perception. In part by collaborating with California Travel and Tourism Commission (CTTC) by attending the annual Media Receptions that are held each year in New York City, San Francisco and Los Angeles.
In late March CTTC hosted its annual New York City Media Reception, an event designed to connect California destinations and tourism businesses with key travel media and provides registered California delegates with an opportunity to showcase story ideas and new product in their respective destinations.
The New York City reception brought together 130 media representatives and 65 delegates from throughout the state for an evening of enjoyable conversation as each representative enthusiastically campaigned for their specific destination. All attending enjoyed great food and drink.
A social media element was incorporated into the event; with a Twitter feed broadcast on a large screen in the event space. Both delegates and media were able to tweet about the reception in real-time. This feature allowed attendees to interact online as well as at the venue.
The event attracted key consumer, lifestyle and travel media based in the New York City area, including representatives from Budget Travel, Brides, CEO Traveler, Conde Nast Traveler, Endless Vacation, Family Circle, Parents, SELF, Woman's World, American Spa,Travel+Leisure,
New York Post, New York Daily News, Queens Chronicle, online consumer products such asTravelLady.com, eTurbo News, Traveler's USA Notebook and freelance journalists representing
AAA, Travel Lady Magazine, Woman's Day, Life, Vogue, Bride's, W, Redbook, Meeting New, American Spa and Chicago Tribune. Broadcast media included NBC Today Show, Rachel Ray Show, and MTV Network.
In addition to the media reception, I met individually with a number of travel editors who seemed genuinely interested in what Carlsbad has to offer the traveling consumer. Association with CTTC has provided better odds for Visit Carlsbad to get face to face with some of the elusive editors.
CTTC in partnership with our state's travel industry, is the official tourism marketing organization for California, and its goal is to keep California as a top-of-mind premier travel destination. The CTTC offers travel planning and visitor information to the consumer, media and travel trade professionals.
CTTC's unique public-private marketing partnership not only has allowed California Tourism to retain a competitive edge in the global marketplace, but also to create the most progressive marketing program in the nation.
California is the number one travel destination in the United States. In 2009, approximately 200 million visitors generated $87.7 billion in spending on goods and services in the state. Visitor spending directly supported jobs for 881,000 Californians and resulted in $5.3 billion in direct state and local tax revenues (Source: Dean Runyan Associates).
In late March CTTC hosted its annual New York City Media Reception, an event designed to connect California destinations and tourism businesses with key travel media and provides registered California delegates with an opportunity to showcase story ideas and new product in their respective destinations.
The New York City reception brought together 130 media representatives and 65 delegates from throughout the state for an evening of enjoyable conversation as each representative enthusiastically campaigned for their specific destination. All attending enjoyed great food and drink.
A social media element was incorporated into the event; with a Twitter feed broadcast on a large screen in the event space. Both delegates and media were able to tweet about the reception in real-time. This feature allowed attendees to interact online as well as at the venue.
The event attracted key consumer, lifestyle and travel media based in the New York City area, including representatives from Budget Travel, Brides, CEO Traveler, Conde Nast Traveler, Endless Vacation, Family Circle, Parents, SELF, Woman's World, American Spa,Travel+Leisure,
New York Post, New York Daily News, Queens Chronicle, online consumer products such asTravelLady.com, eTurbo News, Traveler's USA Notebook and freelance journalists representing
AAA, Travel Lady Magazine, Woman's Day, Life, Vogue, Bride's, W, Redbook, Meeting New, American Spa and Chicago Tribune. Broadcast media included NBC Today Show, Rachel Ray Show, and MTV Network.
In addition to the media reception, I met individually with a number of travel editors who seemed genuinely interested in what Carlsbad has to offer the traveling consumer. Association with CTTC has provided better odds for Visit Carlsbad to get face to face with some of the elusive editors.
CTTC in partnership with our state's travel industry, is the official tourism marketing organization for California, and its goal is to keep California as a top-of-mind premier travel destination. The CTTC offers travel planning and visitor information to the consumer, media and travel trade professionals.
CTTC's unique public-private marketing partnership not only has allowed California Tourism to retain a competitive edge in the global marketplace, but also to create the most progressive marketing program in the nation.
California is the number one travel destination in the United States. In 2009, approximately 200 million visitors generated $87.7 billion in spending on goods and services in the state. Visitor spending directly supported jobs for 881,000 Californians and resulted in $5.3 billion in direct state and local tax revenues (Source: Dean Runyan Associates).