TaylorMade Golf Company names Chief Marketing Officer
TaylorMade Golf Company has named Bob Maggiore as its new chief marketing officer. In his new role, Maggiore will be responsible for brand communications, e-commerce and all consumer facing marketing activities that support the TaylorMade, adidas Golf and Ashworth brands.
Maggiore, an accomplished 18-year golf industry veteran (13 with TMaG), was named head of TaylorMade's marketing division 4 years ago, and since then, has run point on key product launches including the r7 SuperQuad, R9 drivers, Burner irons and the Penta TP tour golf ball.
Most recently, Maggiore and team launched one of the golf industry's most successful and buzzed-generating franchises in recent memory, R11, which includes the iconic white R11 driver with 3D tuning and the new R11 irons. As part of this launch under Maggiore's leadership, TaylorMade broke new ground by advertising an 80-foot tall R11 driver foul pole in right field at PETCO Park. The company also took over 54th street in Manhattan and built a driving range for consumers to experience the product.
In addition to capturing consumers, the TaylorMade R11 driver is the No. 1-played driver on Tour. TaylorMade sold its one millionth white metalwood in August 2011 after only six months on the market, a landmark achievement for the organization.
"Bob is a proven leader and innovative marketer with unparalleled experience across all three brands," said TaylorMade Golf Company President and CEO Mark King. "Under his leadership, I am confident that the TaylorMade, adidas and Ashworth Golf brands will continue to deliver engaging marketing initiatives that provide golfers with a clear understanding of how each brand can benefit their games."
Maggiore, 41, began his career with Ashworth Golf in 1998 where he helped shape one of the most recognized golf brands. He later moved to adidas Golf running point on the company's brand communications.
"I am being entrusted with the best marketing job in golf," said Maggiore. "Each of these three brands have great stories to tell and I am looking forward to leading the most talented and dynamic marketing team in the industry to bring these stories to life."
Outside of TaylorMade-adidas Golf Company, Maggiore serves on Golf 20/20's Communications Committee. A lifelong golfer inspired by his father at a young age, Maggiore holds a 5.3 Handicap Index. A Chicago native, Maggiore graduated with a Bachelor of Arts in Business Administration and Marketing from the University of San Diego in 1991. Maggiore has been married to his wife Leslie for 10 years, and the couple has three children: Bobby, Kate and Jack.
Alphatec Spine appoints new senior VP
Alphatec Holdings, the parent company of Alphatec Spine, a medical device company that designs, develops, manufactures and markets products for the surgical treatment of spine disorders, with a focus on treating conditions related to the aging spine, announced today that Curt Jennewine, a seasoned medical device marketing and sales executive, has agreed to join the Company as its Senior Vice President, Global Marketing and Asia Pacific.
Jennewine will be responsible for developing and implementing the Company's global marketing program, as well as being the general manager of the company's activities in the Asia Pacific region.
Since 2008, Jennewine had been the vice president of marketing at Zimmer's trauma division. Prior to working at Zimmer, Jennewine held roles of increasing responsibility in both marketing and sales at Abbott Diabetes Care and Guidant Corporation's Japanese vascular intervention unit.
"We are extremely excited to have Curt Jennewine join Alphatec Spine," said Dirk Kuyper, the Company's President and CEO. "Throughout his career Curt has consistently been recognized for his strategic vision and for achieving outstanding results with respect to both marketing and sales, both in the U.S. and internationally, and we look forward to Curt joining the senior management team at Alphatec Spine."
Respected breast surgeon joins Scripps Medical Group
Mary Wilde, a surgical specialist in diseases of the breast, recently joined Scripps Clinic Medical Group.
Wilde is a fellow of the American College of Surgeons and has a long-standing relationship with Scripps Health as the medical director of the Scripps Polster Breast Care Center at Scripps Memorial Hospital La Jolla.
Sher earned a bachelor's degree in human biology from Stanford University, where she was a member of a primate facility work group under the direction of famed researcher Jane Goodall.
After receiving her medical degree from University of California, San Francisco, she completed her postdoctoral training at Beth Israel Hospital, Harvard Medical School. She was a research assistant at Boston's Dana Farber Cancer Institute and an instructor in surgery at Harvard Medical School.
"Dr. Wilde is a highly respected physician in the San Diego medical community and an excellent addition to our network of physicians," said Robert Sarnoff, MD, president of Scripps Clinic Medical Group. "Dr. Wilde will now have additional resources to further her commitment to providing the best care for her patients."
Golf Academy appoints new president
The Golf Academy of America (GAA), a two-year golf career college that has four campuses nationwide, including one in Carlsbad, has appointed Mike Largent as its new president. He replaces Chris Hunkler, who retired, but will continue to assist the organization as a consultant.
Largent began his new duties in July. He is responsible for GAA's four campuses nationwide, which also includes locations in Myrtle Beach, Orlando and Phoenix. Ther are more than 1,000 students who are enrolled in the 16-month golf career training program. Largent will also oversee the 45 PGA professionals and four PGA master professionals, the largest collection of PGA certified faculty and staff of any career golf college in the country.
GAA is a golf course management school that prepares graduates for a wide array of golf career opportunities by offering a comprehensive curriculum of golf instruction and business management.
"We are delighted that Mike (Largent) has agreed to accept this position with Golf Academy of America," said Tom Moore, president and chief executive officer of Birmingham, Ala.-based Education Corporation of America (ECA), the academy's parent company.
TaylorMade Golf Company has named Bob Maggiore as its new chief marketing officer. In his new role, Maggiore will be responsible for brand communications, e-commerce and all consumer facing marketing activities that support the TaylorMade, adidas Golf and Ashworth brands.
Maggiore, an accomplished 18-year golf industry veteran (13 with TMaG), was named head of TaylorMade's marketing division 4 years ago, and since then, has run point on key product launches including the r7 SuperQuad, R9 drivers, Burner irons and the Penta TP tour golf ball.
Most recently, Maggiore and team launched one of the golf industry's most successful and buzzed-generating franchises in recent memory, R11, which includes the iconic white R11 driver with 3D tuning and the new R11 irons. As part of this launch under Maggiore's leadership, TaylorMade broke new ground by advertising an 80-foot tall R11 driver foul pole in right field at PETCO Park. The company also took over 54th street in Manhattan and built a driving range for consumers to experience the product.
In addition to capturing consumers, the TaylorMade R11 driver is the No. 1-played driver on Tour. TaylorMade sold its one millionth white metalwood in August 2011 after only six months on the market, a landmark achievement for the organization.
"Bob is a proven leader and innovative marketer with unparalleled experience across all three brands," said TaylorMade Golf Company President and CEO Mark King. "Under his leadership, I am confident that the TaylorMade, adidas and Ashworth Golf brands will continue to deliver engaging marketing initiatives that provide golfers with a clear understanding of how each brand can benefit their games."
Maggiore, 41, began his career with Ashworth Golf in 1998 where he helped shape one of the most recognized golf brands. He later moved to adidas Golf running point on the company's brand communications.
"I am being entrusted with the best marketing job in golf," said Maggiore. "Each of these three brands have great stories to tell and I am looking forward to leading the most talented and dynamic marketing team in the industry to bring these stories to life."
Outside of TaylorMade-adidas Golf Company, Maggiore serves on Golf 20/20's Communications Committee. A lifelong golfer inspired by his father at a young age, Maggiore holds a 5.3 Handicap Index. A Chicago native, Maggiore graduated with a Bachelor of Arts in Business Administration and Marketing from the University of San Diego in 1991. Maggiore has been married to his wife Leslie for 10 years, and the couple has three children: Bobby, Kate and Jack.
Alphatec Spine appoints new senior VP
Alphatec Holdings, the parent company of Alphatec Spine, a medical device company that designs, develops, manufactures and markets products for the surgical treatment of spine disorders, with a focus on treating conditions related to the aging spine, announced today that Curt Jennewine, a seasoned medical device marketing and sales executive, has agreed to join the Company as its Senior Vice President, Global Marketing and Asia Pacific.
Jennewine will be responsible for developing and implementing the Company's global marketing program, as well as being the general manager of the company's activities in the Asia Pacific region.
Since 2008, Jennewine had been the vice president of marketing at Zimmer's trauma division. Prior to working at Zimmer, Jennewine held roles of increasing responsibility in both marketing and sales at Abbott Diabetes Care and Guidant Corporation's Japanese vascular intervention unit.
"We are extremely excited to have Curt Jennewine join Alphatec Spine," said Dirk Kuyper, the Company's President and CEO. "Throughout his career Curt has consistently been recognized for his strategic vision and for achieving outstanding results with respect to both marketing and sales, both in the U.S. and internationally, and we look forward to Curt joining the senior management team at Alphatec Spine."
Respected breast surgeon joins Scripps Medical Group
Mary Wilde, a surgical specialist in diseases of the breast, recently joined Scripps Clinic Medical Group.
Wilde is a fellow of the American College of Surgeons and has a long-standing relationship with Scripps Health as the medical director of the Scripps Polster Breast Care Center at Scripps Memorial Hospital La Jolla.
Sher earned a bachelor's degree in human biology from Stanford University, where she was a member of a primate facility work group under the direction of famed researcher Jane Goodall.
After receiving her medical degree from University of California, San Francisco, she completed her postdoctoral training at Beth Israel Hospital, Harvard Medical School. She was a research assistant at Boston's Dana Farber Cancer Institute and an instructor in surgery at Harvard Medical School.
"Dr. Wilde is a highly respected physician in the San Diego medical community and an excellent addition to our network of physicians," said Robert Sarnoff, MD, president of Scripps Clinic Medical Group. "Dr. Wilde will now have additional resources to further her commitment to providing the best care for her patients."
Golf Academy appoints new president
The Golf Academy of America (GAA), a two-year golf career college that has four campuses nationwide, including one in Carlsbad, has appointed Mike Largent as its new president. He replaces Chris Hunkler, who retired, but will continue to assist the organization as a consultant.
Largent began his new duties in July. He is responsible for GAA's four campuses nationwide, which also includes locations in Myrtle Beach, Orlando and Phoenix. Ther are more than 1,000 students who are enrolled in the 16-month golf career training program. Largent will also oversee the 45 PGA professionals and four PGA master professionals, the largest collection of PGA certified faculty and staff of any career golf college in the country.
GAA is a golf course management school that prepares graduates for a wide array of golf career opportunities by offering a comprehensive curriculum of golf instruction and business management.
"We are delighted that Mike (Largent) has agreed to accept this position with Golf Academy of America," said Tom Moore, president and chief executive officer of Birmingham, Ala.-based Education Corporation of America (ECA), the academy's parent company.