It's a new year and here at the Chamber, that means we're already knee-deep in what we do best, helping our member businesses and their employees succeed.


One of the ways we do that is by providing many professional development opportunties on some of the hottest business topics. In addition to our monthly offerings (including our Sundowners and First Friday Breakfasts), the Chamber hosts workshops that give its members the tools they need to keep their businesses on the cutting edge.


You can find details of all of the opportunities the Chamber is offering in the pages of this Member Digest, or by going to our Event Calendar on our website, www.carlsbad.org. Some highlights include the Communications Workshop offered by Rick Davis of Arbor Scientia on Feb. 5 and our brand new Master Series on Google Products and Apps presented by Alex Lipscomb of All Maven, Inc.


We recognize that our businesses are full of busy people, but this month I want to make a case for our members to attend one of our events. More specifically, I wanted to reinforce that once a business or organization joins our Chamber, our services are available to ALL of their employees.


Here are some of the benefits of attending one of our professional development opportunities:
• It's affordable: As an example, most of our Lunch Bytes programs are $25 to $35. These lunch-time programs have featured training in such in-demand skills including Excel and SEO. I've seen similar programs that are much more expensive.


• It's close to home: You or your employees won't have to travel far, or stay overnight for our workshops. And because we know that our members are busy, we work to schedule most of our events during hours where they would be less impactful to attendees.


• It allows you to explore: One of the things we want to avoid is having our members waste their resources on programs or services that they are not going to need. Attending one of our workshops will allow you to see if the topic would be of use to your business.


• We're business-based: The needs of business owners and business people are different from consumers. All of our professional development programs and offerings are created with this in mind. They are taught by business owners (in many cases Chamber members) who are more likely to share your experiences. Those around you, the participants, are also going to be business owners or business professionals, and you may gain insight just by listening to their questions or speaking with them during breaks.


So make it your goal to come to one of our professional development programs, or have one of your employees attend.


We're confident that you'll come away from them equipped with new tools that will help your business.

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