Simple, powerful member marketing

Kathleen McNary
VP of Member Relations  

Small business owners and entrepreneurs often overlook chambers of commerce out of unfamiliarity or a lack of understanding. Large businesses typically see the value when they know chambers of commerce provide connection with the local community for the C-Level, their staff and their local offices, especially when it comes to government affairs.

One of several benefits to a business as chamber member is business credibility. According to The Schapiro Group’s survey conducted, people responded 63% more likely to use the goods and services of businesses that belong to a local chamber. Additionally, members may add further credibility by advertising themselves as chamber members on their storefronts or websites.

The Carlsbad Chamber of Commerce has several ways for our members to advertise their credibility:

• Membership Plaque It is a beautiful plaque that is updated each year. Many members have them on a wall, window, front desk, or anywhere to display to potential clients that they care for and are involved with their local chamber.

• Digital Proud Member Logo This digital version is designed for use on member websites, e-signatures, social media, etc.

• Annual Business Resource Guide  This award-winning business directory is updated and printed annually. The Business Resource Guide is delivered to all member businesses, newspaper racks all over town, and the county. 

• Online Business Directory This is the source of the majority of leads for a member. The new database software monitors the traffic on each member’s online directory page. These pages can be updated at any time, with keywords, images, video and descriptions. 

For you as a member I am here to help with any of the items, including help developing your page as needed.  If you are not a member yet, feel free to reach out anytime. Getting your credibility escalated is a super quick and easy process.