Small Businesses are the lifeblood of our economy




In Carlsbad, small businesses are not just commercial entities; they are the lifeblood of our local economy and the cornerstone of our community’s character. Representing more than 90% of the total companies in our city, these enterprises are more than just statistics; they are the dreamers, innovators, and hard workers who shape the economic landscape of Carlsbad. The significance of small businesses in Carlsbad extends beyond their numbers. They are major contributors to job creation, and supporters of our community and the vibrant culture we have here. Recognizing the pivotal role of small businesses, startups, and entrepreneurs, the city has strategically placed their support as one of the four key pillars of the city’s Economic Development Strategic Plan. This is not just a plan on paper; it’s a commitment to action, a promise to nurture the growth and success of our local businesses.



City economic development staff is focused on continuous improvement and innovation of programs tailored to the needs of small businesses. For instance, the cybersecurity awareness program is a built to help unsure resiliency of our small businesses, bolstering the digital integrity of our local enterprises. In today’s digital age, this program equips small businesses with essential information and tools to be aware of and hopefully protect themselves against cyber threats, a crucial step in ensuring their longevity and success. The Job-Readiness Room facilitates growth of small and medium-sized businesses by supporting a better qualified pool of workers. By helping these businesses onboard talent faster and more efficiently, we are not only supporting their growth but also enhancing the employment prospects within our community. The program will provide 25 Carlsbad businesses with a rapid upskilling program that employers can use for new hires to become more productive in a shorter period of time. And of course, collaboration is key in fostering a thriving business environment. The partnership with the Small Business Development Center to provide educational programming through Carlsbad libraries is a prime example of this.

These initiatives offer invaluable resources and knowledge, empowering business owners and entrepreneurs to navigate the complexities of the business world with confidence. As we celebrate the achievements and contributions of our small businesses, it’s crucial to remember that their voice is integral to the continuous evolution and improvement of our city’s economic landscape. The biennial business survey is more than just a questionnaire; it’s an opportunity for business owners to share their insights, experiences, and perspectives. This feedback is vital in shaping policies and programs that truly resonate with the needs of our local businesses. I encourage every small business owner in Carlsbad to make their voice heard by participating in the city’s biennial business survey. Your input is invaluable in helping us create a more robust, inclusive, and prosperous economic environment.

Let’s work together to ensure that Carlsbad continues to be a place where small businesses not only survive but thrive. Visit carlsbadca.gov/BusinessSurvey to share your perspective and be a part of shaping the future of our city’s economy. Together, we can continue to foster an environment where small businesses flourish, creating a vibrant and prosperous Carlsbad for all.