Capturing local staycationers – A strategy for Carlsbad businesses

Carlsbad seems on track to have a robust summer season, attracting visitors from near and far. But another audience that is sometimes passed over when seeking to increase business are locals seeking a summer staycation. The concept of a staycation — a vacation spent close to home — has gained tremendous popularity in recent years. For us in Carlsbad, the trend presents a unique opportunity to further stimulate our local economy while showcasing our city’s exceptional attractions, hotels, and amenities.

Carlsbad is not only a vibrant destination for tourists, it is an active and fun community for its residents seeking relaxation and adventure. Our local businesses, from hospitality to retail, can set themselves up for success in non-peak times by showcasing their value to locals during our high-season. Afterall, locals can be converted into repeat customers given their close proximity. Here are some tips to position a business to capture the staycation crowd.
ENHANCE VISIBILITY TO LOCAL PATRONS
Businesses can consider strategies to become top-of-mind for local residents planning a staycation. This includes strengthening online presence through SEO tactics that target local searches, such as “Carlsbad vacation/staycation ideas” or “best staycation experiences in Carlsbad.” Additionally, collaborating with local influencers who resonate with community values can amplify your visibility among potential local patrons.

TAILOR EXPERIENCES FOR BOTH LOCALS AND VISITORS
Creating unique, tailored experiences can make a significant difference. For instance, our hotels often offer special weekend packages that include spa services, dining credits, or guided tours to local attractions. Retail businesses can capitalize on this trend by creating exclusive discounts or custom services like personal shopping experiences that cater to both locals and tourists.

LEVERAGE LOCAL EVENTS AND SEASONS
Seasonal, local events provide excellent opportunities to attract staycationers. Whether it’s our TGIF summer concert series, farmers market, or street fair or other event, businesses can sponsor and participate in these events to offer themed packages or promotions that coincide with city-wide activities. Locals are much more likely to head to these events, so it’s a great way to get your name out. This both enhances the staycation experience and supports a community-centric approach to business.


PROMOTE SHORT AND FREQUENT MICRO-GETAWAYS
Encourage your local customers to come back by creating special curated experiences that might take just a couple of hours of relaxation, rather than a multi-day vacation. For example, market a mid-week escape experience of a special couple’s dinner for parents who are heading out for a night on the town. These offerings make it easy and appealing for residents to take a quick break without the hassle of long-distance travel.

COMMUNICATION THAT RESONATES WITH LOCAL IDENTITY
Finally, messaging that reflects our local culture and highlights the uniqueness of our community can foster a deeper connection with potential customers. Our Carlsbad culture is one that residents embrace. Be a part of it through storytelling and marketing materials that share the history of Carlsbad, its landmarks, and its people. As Carlsbad businesses, your approach to harnessing the economic benefits of staycations can add to the bottom line, and boost our economy. By positioning your business to capture the interest of local patrons in addition to visitors, you contribute not only to our individual success but also to the broader economic vitality of our community. Staycations are not just a trend anymore; they are an opportunity to rediscover and appreciate the richness of Carlsbad, making it a win-win for businesses and residents alike