Discover Carlsbad’s New Digital Hub – A Game Changer for Small Businesses

In April, the City of Carlsbad hosted a free informational webinar for small business owners, introducing the new Digital Hub—a powerful new tool designed to help businesses plan, start, manage, and grow with data-driven insights.

For many small businesses, access to this kind of business intelligence has never been within reach—until now. While larger companies often have the resources to gather and analyze market data, Carlsbad’s Digital Hub levels the playing field by offering valuable insights at no cost. Key features include:

Competitiveness Analysis – Understand how your business compares within your industry.

Industry Mapping – Pinpoint potential customers, suppliers, and competitors.

Shop Local Directory – Boost visibility by listing your business in an interactive online directory.

Business Resources – Access tools and data to help you make strategic, informed decisions.

Growth Tools – Learn how to leverage the Hub to stay competitive and connect with essential resources.

Part of the Small Business Liaison Program, the Digital Hub is a free tool created to empower Carlsbad entrepreneurs with the same high-value analytics typically reserved for larger enterprises. From customer demographics to local market insights and competitive benchmarking, this platform provides the intelligence needed to:

Identify growth opportunities

Refine business strategies

Explore new markets

Drive long-term success

Whether you’re starting a new venture or expanding an existing one, the Digital Hub is here to support your journey. Strengthening the local economy, fostering innovation, and driving business success—that’s the mission. Explore the tools now at: www.carlsbadca.gov/business/digital-hub.