What sets apart a ho-hum exhibit from one that helps you reach your goals and objectives of lots of face-to-face interactions with prospects, getting high quality leads to turn into sales? Learn what matters most in the trade show planning process from exhibit management expert, Candy Adams, CTSM, CME, CEM, CMP, CMM, known as “The Booth Mom,” who will share her top tips for trade show success at the Aug. 3 First Friday Breakfast.

Participants will learn:
– The six P's of a successful exhibit: How to plan, profile, prepare, promote, prospect and persevere
– The three things to put on your graphics to stop prospects in their tracks
– The five steps of engaging show attendees
– Ten boothmanship tips to look like a pro
– What to pack that you will need at the show

Adams is a self-acclaimed “trade show junkie” with a passion for anything having to do with trade shows. As a “Rent-a-Booth-Mom,” clients hire Adams to project manage their entire trade show process, from strategy and logistics to exhibit staff training. She also helps show organizers train their exhibitors on maximizing their show presence.

With more than 17 years in the trade show industry, Adams is the only consultant to have earned 5 trade show and event planning certifications.

In 2003, Adams was named by Tradeshow Week Magazine as one of the “Top 25 Most Influential Women to Know” in the trade show industry.

First Friday Breakfast is the chamber's premiere networking event and one of the most regularly attended monthly programs. The breakfast will be Aug. 3 from 7-9 a.m. at Windmill Banquet & Catering at 890 Palomar Airport Road in Carlsbad. Tickets for the event are $25 for chamber members and $35 for prospective members registered by July 27. After July 27 and at the door tickets are $40, sorry no refunds. At the door, seating is not guaranteed and available on a first-come, first-served basis.

Tabletop exhibits or Soapbox presentations are available to promote your business for $60 each, including one breakfast, and must be reserved in advance by calling Bev Jorgensen at (760) 931-8400. To register for the Aug. 3 First Friday Breakfast visit us online at www.carlsbad.org.

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