With some 400 acres of industrial and commercial land ready to come on line, Carlsbad is poised for tremendous business growth. Some of the projects that are expected in the next 12-24 months include: Carlsbad Oaks North, Raceway Business Park, Palomar Forum and Bressi Ranch.
To help attract and retain business, the City's Economic Development team has embarked on a new business attraction/retention campaign: “Capitalize on Carlsbad”. This marketing campaign aims not only to attract businesses to Carlsbad, but also is an effort to reach out to companies already located here. To accomplish this, City staff will meet with existing businesses to discuss questions and/or concerns they may have about doing business in Carlsbad. They will also provide information as it relates to demographic and City contact information.
The four points of the campaign are Location, Workforce Recruitment, Quality of Life and Corporate Cluster. Here are highlights of each capitalization point.
Location
The diverse business culture and spectacular setting, including the thriving “village by the sea” is the reason why some 93,000 residents call Carlsbad home and thousands of tourists visit year-round. Travel time to either Orange County or downtown San Diego is approximately 35 minutes, and Los Angeles and Tijuana, Mexico destinations are only one hour away.
By virtue of location, Carlsbad has accommodations and opportunities for workforce production or distribution needs. Artful city planning, coupled with the dynamic Carlsbad business community, has been instrumental in developing strategically placed traffic corridors to accommodate both residents and commuters. Interstate 5 bisects Carlsbad running parallel to the coastline. Highway 78, running along Carlsbad’s northern border, connects the City to the Oceanside, Vista, San Marcos and Escondido markets.
North County Transit has two terminal sites in Carlsbad for commuter rail service. These stations currently serve the light rail line running from San Diego to Oceanside. Ultimately, the light rail line will extend east to Escondido. Plans are underway for construction of a rail network that will link Los Angeles, Riverside, San Bernardino, Orange and San Diego counties, all of which include connections with Carlsbad. Carlsbad's McClellan-Palomar Airport is one of the busiest single runway airports in the nation and serves the metropolitan area of northern San Diego County and the Southern California region in general. More than 400 aircraft, including a significant number of corporate jets, are based at the McClellan-Palomar Airport.
In addition to easy convenient access, Carlsbad's natural beauty also contributes to its popularity as a business and tourist magnet with parks, lagoons and beaches that can be enjoyed year-round. Swimmers and sun lovers are drawn to the excellent surf conditions and the soft sand that Carlsbad beaches offer.
Workforce Recruitment
Carlsbad's great location is a key asset to attracting and retaining the best employees. Staff and senior executives alike desire high standards of living and community amenities for their business and their families.
Education for both families and employees ranks at the top of the list. Carlsbad’s residents have grown accustomed to placing high standards on their education. Annual fiscal, demographic and performance test scores demonstrate how the schools serving Carlsbad are continuing to surpass both county and statewide averages.
Carlsbad is also convenient to many of the colleges and universities in the San Diego area. Cal State San Marcos (CSUSM), MiraCosta College and Palomar College are approximately 15 minutes away. The University of California, San Diego (UCSD) is approximately 22 miles away. San Diego State University (SDSU) and the University of San Diego (USD) are both approximately 35 miles away. In addition to college graduates, these colleges attract many highly qualified professionals seeking to broaden their education. The schools’ output of well-educated students provides the city and surrounding areas with a rich pool of workforce talent. Additionally, the research and development being conducted at these academic institutions attracts some of the greatest minds in biotech, high tech and management to the area.
Quality of Life
Moneymagazine has named Carlsbad one of the most desirable places to live in America. Coastal temperatures range from an average of 58 degrees in January to a pleasant 73 degrees in July. Annual rainfall averages about 10 inches, falling mostly between the winter and early spring months.
Carlsbad has more than seven miles of beach and coastline and more than 150 acres of developed parkland offering year-round recreation. To complement Carlsbad’s superior sport and recreational facilities, the City has planned a comprehensive system of natural open space and hiking trails. In contrast to many coastal areas, Carlsbad has retained a number of natural resources, including three coastal lagoons.
Carlsbad is also home to the Dove Library, one of the finest libraries and cultural complexes in the region. The Cannon Art Gallery and the Schulman Auditorium boast fine art exhibits and performances from areas such as New York and San Francisco.
The Corporate Cluster
The importance of collaborative networks, the synergy between academic research and commercial applications and the development of large industrial parks have all contributed toward the concentration of firms in Carlsbad. According to a January 2005 North County Times survey, five of North County's 23 largest employers are based in Carlsbad. Greg Geissman, Invitrogen's Public Relations Manager, asserts that Invitrogen leaders enjoy a location rich in the supplies and talent they need. Geissman praises Carlsbad in the 2004 San Diego SourceBook 2004 by stating, "Of course, the business climate is excellent, as is the community."
Apart from its picturesque scenery, coastal distinction and high standard of living, Carlsbad has truly become an economic jewel of San Diego County. Carlsbad has enjoyed a strong local economy for many years, much of which has come from industrial development. The Carlsbad General Plan designates approximately 2,500 acres in the central corridor for planned industrial use and has embraced manufacturing companies of all types to move into this designated area. Light manufacturing, research and development, communications and corporate headquarters, as well as other types of high technology and biotechnology industries are encouraged and permitted in the corridor. Most available lots are graded with street improvements and utilities already in place.
Through this marketing campaign, we are encouraging businesses to "Capitalize on Carlsbad" by acknowledging the benefits to operating a business here. For more information, call Economic Development Manager Cynthia Haas at 760-602-2732.
To help attract and retain business, the City's Economic Development team has embarked on a new business attraction/retention campaign: “Capitalize on Carlsbad”. This marketing campaign aims not only to attract businesses to Carlsbad, but also is an effort to reach out to companies already located here. To accomplish this, City staff will meet with existing businesses to discuss questions and/or concerns they may have about doing business in Carlsbad. They will also provide information as it relates to demographic and City contact information.
The four points of the campaign are Location, Workforce Recruitment, Quality of Life and Corporate Cluster. Here are highlights of each capitalization point.
Location
The diverse business culture and spectacular setting, including the thriving “village by the sea” is the reason why some 93,000 residents call Carlsbad home and thousands of tourists visit year-round. Travel time to either Orange County or downtown San Diego is approximately 35 minutes, and Los Angeles and Tijuana, Mexico destinations are only one hour away.
By virtue of location, Carlsbad has accommodations and opportunities for workforce production or distribution needs. Artful city planning, coupled with the dynamic Carlsbad business community, has been instrumental in developing strategically placed traffic corridors to accommodate both residents and commuters. Interstate 5 bisects Carlsbad running parallel to the coastline. Highway 78, running along Carlsbad’s northern border, connects the City to the Oceanside, Vista, San Marcos and Escondido markets.
North County Transit has two terminal sites in Carlsbad for commuter rail service. These stations currently serve the light rail line running from San Diego to Oceanside. Ultimately, the light rail line will extend east to Escondido. Plans are underway for construction of a rail network that will link Los Angeles, Riverside, San Bernardino, Orange and San Diego counties, all of which include connections with Carlsbad. Carlsbad's McClellan-Palomar Airport is one of the busiest single runway airports in the nation and serves the metropolitan area of northern San Diego County and the Southern California region in general. More than 400 aircraft, including a significant number of corporate jets, are based at the McClellan-Palomar Airport.
In addition to easy convenient access, Carlsbad's natural beauty also contributes to its popularity as a business and tourist magnet with parks, lagoons and beaches that can be enjoyed year-round. Swimmers and sun lovers are drawn to the excellent surf conditions and the soft sand that Carlsbad beaches offer.
Workforce Recruitment
Carlsbad's great location is a key asset to attracting and retaining the best employees. Staff and senior executives alike desire high standards of living and community amenities for their business and their families.
Education for both families and employees ranks at the top of the list. Carlsbad’s residents have grown accustomed to placing high standards on their education. Annual fiscal, demographic and performance test scores demonstrate how the schools serving Carlsbad are continuing to surpass both county and statewide averages.
Carlsbad is also convenient to many of the colleges and universities in the San Diego area. Cal State San Marcos (CSUSM), MiraCosta College and Palomar College are approximately 15 minutes away. The University of California, San Diego (UCSD) is approximately 22 miles away. San Diego State University (SDSU) and the University of San Diego (USD) are both approximately 35 miles away. In addition to college graduates, these colleges attract many highly qualified professionals seeking to broaden their education. The schools’ output of well-educated students provides the city and surrounding areas with a rich pool of workforce talent. Additionally, the research and development being conducted at these academic institutions attracts some of the greatest minds in biotech, high tech and management to the area.
Quality of Life
Moneymagazine has named Carlsbad one of the most desirable places to live in America. Coastal temperatures range from an average of 58 degrees in January to a pleasant 73 degrees in July. Annual rainfall averages about 10 inches, falling mostly between the winter and early spring months.
Carlsbad has more than seven miles of beach and coastline and more than 150 acres of developed parkland offering year-round recreation. To complement Carlsbad’s superior sport and recreational facilities, the City has planned a comprehensive system of natural open space and hiking trails. In contrast to many coastal areas, Carlsbad has retained a number of natural resources, including three coastal lagoons.
Carlsbad is also home to the Dove Library, one of the finest libraries and cultural complexes in the region. The Cannon Art Gallery and the Schulman Auditorium boast fine art exhibits and performances from areas such as New York and San Francisco.
The Corporate Cluster
The importance of collaborative networks, the synergy between academic research and commercial applications and the development of large industrial parks have all contributed toward the concentration of firms in Carlsbad. According to a January 2005 North County Times survey, five of North County's 23 largest employers are based in Carlsbad. Greg Geissman, Invitrogen's Public Relations Manager, asserts that Invitrogen leaders enjoy a location rich in the supplies and talent they need. Geissman praises Carlsbad in the 2004 San Diego SourceBook 2004 by stating, "Of course, the business climate is excellent, as is the community."
Apart from its picturesque scenery, coastal distinction and high standard of living, Carlsbad has truly become an economic jewel of San Diego County. Carlsbad has enjoyed a strong local economy for many years, much of which has come from industrial development. The Carlsbad General Plan designates approximately 2,500 acres in the central corridor for planned industrial use and has embraced manufacturing companies of all types to move into this designated area. Light manufacturing, research and development, communications and corporate headquarters, as well as other types of high technology and biotechnology industries are encouraged and permitted in the corridor. Most available lots are graded with street improvements and utilities already in place.
Through this marketing campaign, we are encouraging businesses to "Capitalize on Carlsbad" by acknowledging the benefits to operating a business here. For more information, call Economic Development Manager Cynthia Haas at 760-602-2732.