A decade ago, not even the most successful companies knew what the Internet was or realized the tremendous business potential it could have. However, today most successful companies routinely use websites and the Internet as vital parts of their business strategy. Companies now rely so much on these technologies they do not know how they could survive without them.
Business professionals are always looking for new and innovative ways to strengthen their company's image, website presence, and marketing and time management strategies, as well as tools to cut costs and increase sales. Imagine if there was an easy and cost-effective way to do all these things; wouldn't that be great? But it's a dream, right? Did you know there is a hidden secret that is not a dream but a technological reality? Since the inception of the Internet, there has been rapid advancement in many areas of technology. These advances have made it possible, and affordable, for quality video to be viewed over the Internet in a timely fashion. Having professional video on your company's website might be the answer to what you have been looking for.
Having professional video on your company's website can do many things to enhance your company's performance and image.

1) It is like having a professional sales person working for you at all times. You can have a short video clip which shows off your product, service, tour of your factory, or whatever information you want potential clients to see and hear about. Adding video testimonials sends a clear and powerful message to your potential clients.
2) Having video on your company's website will set you apart from your competition and can send the powerful and impressive message that you are technologically savvy and an industry leader.
3) Video on your company's website could actually save you hundreds to thousands of dollars in time and shipping costs. Some companies send samples of their products along with printed material to potential clients, including some who do not buy anything. Although this is a great ways to get business, it lengthens the sales process and can be expensive. Instead, you can direct them to your website where they can immediately obtain the same information by viewing your video presentation.
4) It is affordable. Generally speaking, producing and putting video on the web can cost anywhere from $500 to $10,000, with the typical web video project costing from $1,000 to $5,000. It depends on how elaborate the video is, how much information is included and the video's length. The important this to remember is that it is not how much money it costs to produce a video, but rather the amount of money it can make for your business.

Although video on the web is in its infancy right now, its popularity is growing. Some successful businesses are already taking advantage of this powerful business tool. In the future, it may be viewed as a vital tool for marketing all companies and products.

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