NetWeaving, a “Pay it Forward” form of networking based upon the Golden Rule belief that what goes around does come back around, is the concept behind workshops hosted by the Carlsbad Chamber of Commerce.
Robert Littell, the founder of NetWeaving and a nationally respected author and speaker, presented an interactive workshop Oct. 5 at Windmill Banquet & Catering in Carlsbad. Thanks to the support of Carlsbad businessmen Robert J. Clark, of Heartland Institute of Financial Education, and Don Rushworth, of First American Real Estate, Littell was able to fly in from Atlanta to share his NetWeaving concept with the more than 50 people who attended the event.
The chamber has presented workshops based on Littell's concept for more than a year, and will continue to do so. However, this was the first time the creator of NetWeaving was on hand to discuss the unsurpassed business tool.
Littell co-chairs the steering committee of the Pay It Forward Foundation in California, which was created by Catherine Ryan Hyde, author of the book in which the popular Warner Bros. movie was based. With Hyde's permission, NetWeaving is now known as the “business version of 'Pay It Forward.'”
During his “How to Become More Referable and Recommendable” presentation, Littell offered his step-by-step program to build trusted relationships. The workshop also included information and exercises on how to use NetWeaving skills to increase business.
Littell said that unlike networking, NetWeaving is about identifying people you generally like, getting to know them on a personal level and then introducing them to someone you know will benefit their business, without thinking about what the person can do to bring you business.
“NetWeaving, simply, is about helping others, and receiving help and consideration in return,” he said. “NetWeaving may just be the best relationship-building tool ever created and building 'trusted relationships' is the real key to success in every field.”
During the workshop, Littell talked about the ways businesses can use creativity to stand out from others. Then, attendees broke up into groups to brainstorm unique ways to promote their businesses.
“In brainstorming, one of the things that is so much fun, is the crazier the better,” Littell told the audience. “I believe every business should have a role in it for a chief creativity officer … because we don't sit back enough and say 'what am I doing?'”
Those who attended the workshop praised the dynamic event.
Peter Johnson, vice president of Las Olas Inc., said he thought it was wonderful because he learned what a powerful tool NetWeaving can be. He said the two-hour workshop was worth his time and it's great that the chamber offers such inspiring learning opportunities.
Independent business owner Joseph Amendola also was pleased with the workshop.
“It's a fantastic way to meet people and learn about new ideas,” Amendola said. “I really had a great time.”
The chamber will host another NetWeaving workshop in January. For more information about this program, call Andrea Korogi at (760) 941-8400 or e-mail her at [email protected].

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