Dan Broderick, president of Cassidy Turley San Diego, said making your workplace fun and exciting doesn't require jumping through hoops. It could be as simple as placing a basket of apples on the reception desk, giving anyone who stops by, whether an employee or a client, a quick and healthy pick-me-up, celebrating monthly birthday or organizing mini-golf tournaments around the office for charity.

The secret, said Broderick, is providing a way for your employees to feel that they are valued, and making the culture of your workplace a part of your mission statement.

For its efforts, the commercial real estate provider, a former affiliate company to the nationally recognized Cassidy Turley that was merged into the Washington, D.C. firm last month, was named one of the winners of the San Diego Business Journal's Best Places to Work 2013 designation in the Medium Employer Category (50-249 employees).

"For us, culture is a big part of our operations," Broderick said in a phone interview.

The company's mission and vision statements are known as the "four Cs": Client. Community. Culture. Cassidy Turley.

"That is the order that our priorities are," Broderick said. "Our clients come first. We give back to the community and create a culture of positive professionals … our employees know that they add value to our company."
Even tough business decisions are made with those "Four Cs" in mind, Broderick added.

The emphasis on creating a good employee workplace culture and giving back to the community work hand-in-hand.

Broderick noted that during a recent company meeting, 15 minutes were dedicated to raising money for and organization that helps wounded service members.

The company's 170 employees gathered in a conference room, split into smaller groups, and called their clients to raise money for the organization.

"We thought we would raise $15,000 and when we were done, we realized that we raised $50,000 in 15 minutes," Broderick said. "This was a way to combine our clients with our culture to give back to the community."

The company has a charity committee that finds worthy causes. Past events have included runs and charity bike rides, building houses in Mexico, getting together to build bicycles for children from low-income families and a poker and casino night for clients for charity.

This, in turn, leads to a positive work environment.

"It's a place where people enjoy going to work," Broderick said. "They feel that they're a part of something bigger than just their daily job. It elevates the purpose of coming to work and being an employee.”

He added that he believes this makes employees happier and more productive, and that it also gives them the opportunity to rally together behind common causes.

"We spend more time at work than we do anything else, even being with our family and sleeping," Broderick added. "Having a culture that allows people to go beyond the daily tasks of work is a real benefit."

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