Have you thought about using video to promote your business? Video provides a visual representation of your business that words alone cannot accomplish. And using video to promote your business online can add a new dynamic to your marketing mix.
As the cost of producing video for the Internet continues to come down, the quality of video production improves. Although there may be times when you want to use a professional video production service for some of your projects, you can produce professionally edited videos of your own by using some inexpensive off-the-shelf tools.
Why is using video important for marketing your business? Simply put, exposure! Sites like YouTube? have dominated online video sharing and companies of all sizes have uploaded a video to YouTube?. It is now regarded as a major advertising vehicle for most businesses. Here are a few interesting facts about YouTube? and video's reach in the marketplace.
• YouTube? exceeds two billion views a day
• There are 24 hours of video uploaded every minute.
• More video is uploaded to YouTube? in 60 days than all three major US networks created in 60 years
• 94 of Advertising Age's? 100 top advertisers have run campaigns on YouTube? and the Google Content Network
Here are five tips on how you can effectively use video to promote your business.
1. Select a Video Camera
? many video cameras sold today are equipped to download video to video sharing websites, select a camera that fits your budget. A camera like the Flip Video? are very popular and easy to use while producing video that is high quality. There is a version of the Flip Video? that outputs HD quality video as well.
2. Select Video Editing Software
? There are several video editing software packages on the market that range in price and capabilities, shop around for a solution that fits your budget and skill level. To get started, the Microsoft Windows? operating system comes with Windows Movie Maker? and the Mac? comes installed with iMovie?. These are great solutions to help you produce good looking videos.
3. Create a YouTube? Channel
? YouTube? is the most visited video sharing website on the Internet. Use your channel not only as a place to upload your videos but also to create a customized presence to attract subscribers. As with other Social Media websites you can build a following of viewers who are interested in your YouTube? content and as subscribers can be notified when you add new videos to your channel.
4. Create Videos about Your Product of Services
? Tell the story of your product or service. Video testimonials, interviews with key members of your staff, showing how your product works with a video demo are great ways to bring your product of service to life for viewers.
5. Search Engine Optimize Your Video
? Video content can be optimized for search engines like Google? and Bing?. Create titles to your video that use relevant keywords and phrases. Write good descriptions for video and include a hyperlink back to your website.
Uploading your video is not enough however, you have to promote it. You can embed your video content into your blog or website, email your video link to contacts, make it a part of your email signature and post your video to Facebook and Twitter.
Video can be a fun an effective way to communicate with your target market. It could be a deciding factor in what makes you stand apart from your competition. Who knows, yours could be the next video that goes viral and receive millions of views which could lead to increase revenue!
John Walker can be reached at [email protected] and 858-324-4259.
Sources: complied by Website-Monitoring.com 5/10/10, Data Source: YouTube?
As the cost of producing video for the Internet continues to come down, the quality of video production improves. Although there may be times when you want to use a professional video production service for some of your projects, you can produce professionally edited videos of your own by using some inexpensive off-the-shelf tools.
Why is using video important for marketing your business? Simply put, exposure! Sites like YouTube? have dominated online video sharing and companies of all sizes have uploaded a video to YouTube?. It is now regarded as a major advertising vehicle for most businesses. Here are a few interesting facts about YouTube? and video's reach in the marketplace.
• YouTube? exceeds two billion views a day
• There are 24 hours of video uploaded every minute.
• More video is uploaded to YouTube? in 60 days than all three major US networks created in 60 years
• 94 of Advertising Age's? 100 top advertisers have run campaigns on YouTube? and the Google Content Network
Here are five tips on how you can effectively use video to promote your business.
1. Select a Video Camera
? many video cameras sold today are equipped to download video to video sharing websites, select a camera that fits your budget. A camera like the Flip Video? are very popular and easy to use while producing video that is high quality. There is a version of the Flip Video? that outputs HD quality video as well.
2. Select Video Editing Software
? There are several video editing software packages on the market that range in price and capabilities, shop around for a solution that fits your budget and skill level. To get started, the Microsoft Windows? operating system comes with Windows Movie Maker? and the Mac? comes installed with iMovie?. These are great solutions to help you produce good looking videos.
3. Create a YouTube? Channel
? YouTube? is the most visited video sharing website on the Internet. Use your channel not only as a place to upload your videos but also to create a customized presence to attract subscribers. As with other Social Media websites you can build a following of viewers who are interested in your YouTube? content and as subscribers can be notified when you add new videos to your channel.
4. Create Videos about Your Product of Services
? Tell the story of your product or service. Video testimonials, interviews with key members of your staff, showing how your product works with a video demo are great ways to bring your product of service to life for viewers.
5. Search Engine Optimize Your Video
? Video content can be optimized for search engines like Google? and Bing?. Create titles to your video that use relevant keywords and phrases. Write good descriptions for video and include a hyperlink back to your website.
Uploading your video is not enough however, you have to promote it. You can embed your video content into your blog or website, email your video link to contacts, make it a part of your email signature and post your video to Facebook and Twitter.
Video can be a fun an effective way to communicate with your target market. It could be a deciding factor in what makes you stand apart from your competition. Who knows, yours could be the next video that goes viral and receive millions of views which could lead to increase revenue!
John Walker can be reached at [email protected] and 858-324-4259.
Sources: complied by Website-Monitoring.com 5/10/10, Data Source: YouTube?