"Bring in this ad for a free cup of coffee"
"Call now for your free consultation"
"Contact us today"
"Call now for your free report"
These are all phrases that tell the reader what to do, do not be afraid to use them. Target markets need to be instructed because being subtle rarely works in marketing. Make sure each advertising piece meets its marketing objective and has a strong call to action to ensure every marketing dollar counts. If you are not sure what you want the ad, brochure or website to do, neither will the customer. Ultimately a weak collateral piece means wasted money.
Here are a few simple rules to follow when designing a marketing communication piece:
1) It is not about you, it is about your target market
2) Understand your target market
A) Ensure the language used speaks directly to your target market, use appealing colors and images; touch pain points to create a stronger call to action
3) Determine the marketing objective for the piece
A) For example, to sign up for your newsletter, to come in for a free consultation
4) Less is more
A) Do not be too wordy, make it easy to read and to the point. Save the detailed information for the website and when you meet with them in person. Most people will toss an ad, postcard or brochure that does not immediately grab them. You have 2 seconds to get their attention, don't waste them on wordy descriptions. Make it short and to the point and use powerful copy.
5) Do not forget your brand. Make sure your piece reinforces your brand. Your brand creative guidelines and messaging should come through in your piece. Do not be afraid to have fun with your brand and make your piece memorable.
6) Create a strong call to action and tell the reader what you want them to do.
There are many things you need to consider when designing creative communications. These are just a few of the most common things to remember.
For more information about Runaway Brandit, Inc., call 619-325-0235 or visit www.runawaybrandit.com.
"Call now for your free consultation"
"Contact us today"
"Call now for your free report"
These are all phrases that tell the reader what to do, do not be afraid to use them. Target markets need to be instructed because being subtle rarely works in marketing. Make sure each advertising piece meets its marketing objective and has a strong call to action to ensure every marketing dollar counts. If you are not sure what you want the ad, brochure or website to do, neither will the customer. Ultimately a weak collateral piece means wasted money.
Here are a few simple rules to follow when designing a marketing communication piece:
1) It is not about you, it is about your target market
2) Understand your target market
A) Ensure the language used speaks directly to your target market, use appealing colors and images; touch pain points to create a stronger call to action
3) Determine the marketing objective for the piece
A) For example, to sign up for your newsletter, to come in for a free consultation
4) Less is more
A) Do not be too wordy, make it easy to read and to the point. Save the detailed information for the website and when you meet with them in person. Most people will toss an ad, postcard or brochure that does not immediately grab them. You have 2 seconds to get their attention, don't waste them on wordy descriptions. Make it short and to the point and use powerful copy.
5) Do not forget your brand. Make sure your piece reinforces your brand. Your brand creative guidelines and messaging should come through in your piece. Do not be afraid to have fun with your brand and make your piece memorable.
6) Create a strong call to action and tell the reader what you want them to do.
There are many things you need to consider when designing creative communications. These are just a few of the most common things to remember.
For more information about Runaway Brandit, Inc., call 619-325-0235 or visit www.runawaybrandit.com.