The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership.
Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling authors John C. Maxwell and Ken Blanchard.
Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron's management believes every employee is a leader, either at work, with family or with those they influence, as a mentor, or by helping others on their life journey.
Datron's definition of servant leadership,"to inspire and equip those we influence"? is something all employees learn to implement in their professional and personal lives.
"My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant," Barter said. "Our purpose as a company … to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders."
This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers representing customer service, sales, purchasing, planning, human resources and accounting These managers will discuss how mid-level leaders can apply servant leadership. The workshop's title, "Boots on the Ground," is indicative of the way they put the principles of servant leadership into action.
The managers will focus on how leading from the middle requires leading up, across, and down, putting "relationships before tasks", and address the daily challenges and realities involved in positively affecting lives and accomplishing goals using servant leadership, while building trusted relationships based on mutual respect and accountability. They'll also discuss how servant leadership requires sincerity and selflessness, acknowledging that it's difficult to put others first; leaders must make tough choices which will define them.
Far from being ineffective, servant leadership has brought Datron its greatest success.
"Servant leaders model first, then teach," said Skip Catching, Datron's director of customer service. "After a mistake, we admit error, seek correction and are accountable. We build relationships on trust, which becomes the organizational glue affecting two outcomes: speed and cost. Datron has learned from Stephen Covey that when trust goes down, speed goes down and costs go up; when trust goes up, speed goes up and costs go down."
Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, will present another workshop, sharing the steps she took and the lessons learned as she transformed the company's performance results and culture over the past five years. She'll also present tools that can be used to lead the transformation of companies or workgroups to a servant leadership culture.
SLI will also welcome Ronnie Andrews, president of Medical Sciences at Life Technologies, who'll lead "Establishing Servant Leadership in a High-Tech Company," a workshop focused on exploring the various tools available for analyzing company and employee cultures. He'll present examples of how using those tools, combined with methodically executing an organizational development strategy to drive the concept of servant leadership, creates sustainable, documented success.
SLI provides training, consulting, coaching and keynote speaking on servant leadership development. Its winter conference is designed for anyone who desires to become a better leader. For full details and registration information, visit http://servantleadershipinstitute.cvent.com or call 855-754-5323.

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