Harrah's Rincon Casino & Resort, a co-winner of the Hospitality & Leisure Award at the Carlsbad Chamber of Commerce's 2014 Annual Business Awards Dinner, recently announced a new name, Harrah's Resort Southern California, ahead of the completion of its $160 million multi-phase renovation.


The ambitious expansion turns the Valley Center resort into a 1.2-million square-foot all-season casino and resort.


The resort's renovations include a new 403-room hotel tower, the fourth-largest in the county, giving Harrah's a total of 1,065 rooms. The tower includes 52 new suites, bringing the total to 152. New this month is Spiked, a new craft cocktail ultralounge and the addition of two new eateries, Earl of Sandwich and the return of Pink's Hot Dogs.


The expansion at Harrah's resort started in October 2012. The first phase, unveiled last July, included the opening of a pool, a swim-up bar and a 400-foot-long "Lazy River."The second phase, which was finished in January, included the Events Center, a 53,221 square foot state-of-the-art non-smoking convention and entertainment venue that seats up to 2,200 in concert-style seating or 1,200 banquet-style.


"We're thrilled for the next chapter at the resort, and with this property-wide transformation, our focus on service and the guest experience at Harrah's Resort Southern California will far surpass expectations and bring the resort to the next level," said Regional President and General Manager Janet Beronio. "This official name change is concurrent with the unveiling of our most recent renovation and expansion in April, which perfectly positions Harrah's as a premier Southern California destination resort."

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