Some of you who are members of the Chamber have already received the 2014-2015 Business Resource Guide, and have noticed that it's different from the directories that we've published in the past. "Carlsbad Means Business," is our latest publication, an exploration of some of the businesses that make the City of Carlsbad such a distinctive place to live, work and play.


The new book explores some of the Chamber member businesses that move industry forward in the five "clusters" that the City of Carlsbad has identified: Action Sports & Manufacturing; Clean Technologies; Hospitality & Leisure, Information & Communications Technology and Life Sciences.
It also includes a look at the Chamber and what we do, as well as a community and government information section.


We feel that this book does a good job demonstrating why "Carlsbad Means Business", that is, why it's been such an attractive place for companies to call home.


As a representative of the Chamber, I know that Carlsbad's businesses are one of the main ambassadors to our community.


Being located in Carlsbad is a great recruitment tool for our businesses. Who wouldn't want to live here!


One of the main things I want to talk about this month is about the importance of the back end of the book, the business directory.


One of the advantages of being a Chamber member, one of the reasons why "Membership Counts", is that whenever someone comes to us or calls the office looking for a specific product or purpose, we only refer them to Chamber members. In fact, we always refer them to all of our members in the particular category, not just one. And, whenever we give a referral, we let you know about it.


As a member of this Chamber, I ask that you consider using this business directory, and our updated online directory at www.carlsbad.org, when you're looking for your own services.


If you're going to do business in Carlsbad, consider a Chamber member first. Grab the book, look up the category that suits your needs and give them a call or visit them online.


When you make that contact, please make sure to let them know that you're a member and that you found them through us.


Also, you may be able to take advantage of our member-to-member discounts.


If you enjoy the book, consider giving one to a non-member, and use it as a way to get involved in our Refer and Earn program.


By bringing in another Chamber member, you're helping us grow and helping us continue our tradition of excellence.


Finally, I would like to thank the members who are helping to distribute the book and our new Chamber Member plaques.


Not only are they helping us save on shipping costs, but they add that personal touch that we always strive to add to our endeavors.

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