Building a strong local economy. Promoting the community. Providing networking and business development opportunities. Representing business before government. Political action.
These five areas make up the "Five Core Competencies" that set the standards by which chambers of commerce are measured. Focusing on these areas has been recognized as a crucial component of the success and prosperity of a strong business community, and these are the standards by which we at the Carlsbad Chamber of Commerce measure ourselves.
As we close out 2011, I'd like to share with you how we did in these areas this year.
I'm happy to report that it was an extremely successful year for the Chamber.
We had a great turnout at all of our large events, including the Business Expo, the Outstanding Educational Programs, the State of the City Luncheon, the Annual Awards Dinner and the two 2011 dates of the Carlsbad Village Faire.
Those are just our high-profile events.
In our day-to-day, we celebrated ribbon cutting ceremonies, grand openings and anniversary celebrations, and held many well-attended networking events, including monthly Sundowners and First Friday Breakfasts, North County Young Professional Blenders and Table for 8 gatherings.
We also launched Boots in Business, a military mentoring initiative with Camp Pendleton that seeks to give job shadowing and mentoring opportunities to active servicemembers who are preparing to exit the military, and revved up the activities of Ready Carlsbad, our emergency preparedness group.
In all, the Chamber held more than 360 events and services in 2011, almost one a day. The figure is even more impressive when we note that we did all of this with only 252 work days.
How can we do this?
It's all thanks to our team. Our Board of Directors, committee members and other volunteers give their time and work with our staff to allow us to have such high-quality offerings with our limited resources, and positions us to be one of the most influential chambers in the state.
Everything we do is for our members, so we welcome your suggestions. Let us know how we're doing, we want to hear from you. In the end, it's your opinion we really want. Send an email to Vice President of Corporate and Member Relations Bev Jorgensen at [email protected] or call 760-931-8400 and let us know how we can set the bar even higher in 2012.
Building a Strong Local Economy
• Business is Green Expo
More than 35 businesses participated in the event, which featured more than 800 attendees.
• Carlsbad Village Faire
More than 900 businesses had booths at the faire, which drew 100,000 attendees.
• Business Expo
We had more than 100 businesses exhibiting and more than 2,000 attendees.
• Pathways to Success and NetForce
We now have two groups each of these networking groups, with more that 50 businesses participating. Their participation in this groups allows them to create jobs.
• Small Business SUCCESS Center
We assisted more than 800 businesses.
• Ribbon Cuttings, Grand Openings, and Anniversaries
We attended events for more than 50 businesses.
• Sustainability Checklist
More than 30 businesses took part in the self-assessment process.
• Award Winning Publications, the Annual Business Resource Guide and Carlsbad Business Journal
The Carlsbad Business Journal won first place for outstanding publication at the Western Association of Chamber Executives Awards and was also honored by the San Diego Press Club at its 38th Annual Excellence in Journalism Awards, winning third place in front page design for non-daily newspapers and third place for trade publications.
• The Chamber was also a major Player in the Property-based Business Improvement District for the Carlsbad Village.
Promoting the Community
• State of the City:
More than 500 attendees attended the event, which introduced a Q-and-A session and marked the first time Mayor Matt Hall presided over the event.
• Carlsbad Village Faire: (See above)
• Outstanding Educational Programs:
More than 40 teachers and educators were honored at this gala event that supported the top teachers and educational programs of the Carlsbad Unified School District.
• Ribbon cuttings, grand openings and anniversaries (see above).
• Major Player in PBID Tourism (See above)
• Ready Carlsbad
A collaboration with the City of Carlsbad and a program that's open to all businesses in North County, the group was very active this year and held several workshops.
• Boots in Business, a Military Mentoring Initiative
The program seeks to address the problem of high unemployment among active service members by helping them see what life is really like in the workplace.
• Chamber Day at Camp Pendleton:
More than 79 businesses participated
• Eco-Bus Tour:
Riders from more than 40 businesses toured the Poseidon Resources pilot plant, the Encina Wastewater station and Life Technologies to see what they are doing to support sustainability.
Providing Networking and Business Development Opportunities
• First Friday Breakfasts:
Representatives from more than 100 businesses attended these monthly morning events.
• Monthly Sundowners
More than 150 businesses were represented at the Sundowners
• Tables for 8
The more intimate, moderated networking format had more than 40 events, which included representatives from more than 300 businesses.
• Committee Meetings
There were more than 108 committee meetings, which drew more than 200 participants
• Business is Green Expo
(See above)
• Carlsbad Village Faire
(See Above)
• Business Expo
(See Above)
• Chamber Day at Camp Pendleton
(See above)
• Seminars & Training Workshops
We has more than 36 workshops in 2011, ranging from social media, trademark, copyright and patents, mobile marketing and computer software classes. Representatives from more than 720 businesses attended.
• North County Young Professionals
We relaunched the North County Young Professionals group, hosting the Blenders that drew more than 120 attendees.
• Chamber 101
We held four of these introductions for new members, which drew more than 160 attendees.
Representing business before
Government/Political
Action
We informed our members on bills and propositions that affected the business climate, attended city council meetings and assisted members who had issues with signage, building permits and other issues.

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