If you're like most busines owners, you are on a mission to not only add prospects to your list but more importantly, to convert those captured prospects from tire kickers to buyers. But how do you do it?
If your website is getting a decent amount of traffic each month, we'll use a nice round number: 10,000, but it's not generating prospects or buyers, then no doubt your bottom line is suffering.
Some industry experts will tell you that you need more web traffic, but with 10,000 or more visitors each month, the amount of your traffic isn't the problem; the problem lies with your website or the products or services you are selling.
Do a reality check
Where does your website stand in comparison to your competitors' websites? This is information you should have obtained when you started your business. First, look at your competitors' websites not as a business owner, but as your target audience would view it.
Don't just wander aimlessly from page to page. Really look at the layout, the products or services, etc. If you see something that jumps out at you that you can incorporate, make a note of it.
After you've researched your competitors' sites, it's time to turn that same unbiased eye to your own website and see how it really matches up; if it doesn't, it's time to make the necessary changes to keep yourself competitive in your target marketplace.
Is your content fresh?
You've heard the old adage, "content is king," and it is proven true time and time again. If you built your website 6 months ago and haven't changed your content in any form, it's already outdated. Fresh content keeps your prospects coming back. The same goes for any images on your site. Don't build a website that is mostly text and no images to break it up, your potential customers will be gone in a flash.
Finally, make sure your website covers all of the bases: your contact information is prominently displayed on each page, have a "phone to order" option on your order pages along with your "buy now" buttons or links.
Make it easy, a "no brainer" if you will, for your prospects to not only want to do business with you, but they feel compelled to and will wonder what they're missing if they don't buy from you.
De Jes?s can be reached at [email protected]
If your website is getting a decent amount of traffic each month, we'll use a nice round number: 10,000, but it's not generating prospects or buyers, then no doubt your bottom line is suffering.
Some industry experts will tell you that you need more web traffic, but with 10,000 or more visitors each month, the amount of your traffic isn't the problem; the problem lies with your website or the products or services you are selling.
Do a reality check
Where does your website stand in comparison to your competitors' websites? This is information you should have obtained when you started your business. First, look at your competitors' websites not as a business owner, but as your target audience would view it.
Don't just wander aimlessly from page to page. Really look at the layout, the products or services, etc. If you see something that jumps out at you that you can incorporate, make a note of it.
After you've researched your competitors' sites, it's time to turn that same unbiased eye to your own website and see how it really matches up; if it doesn't, it's time to make the necessary changes to keep yourself competitive in your target marketplace.
Is your content fresh?
You've heard the old adage, "content is king," and it is proven true time and time again. If you built your website 6 months ago and haven't changed your content in any form, it's already outdated. Fresh content keeps your prospects coming back. The same goes for any images on your site. Don't build a website that is mostly text and no images to break it up, your potential customers will be gone in a flash.
Finally, make sure your website covers all of the bases: your contact information is prominently displayed on each page, have a "phone to order" option on your order pages along with your "buy now" buttons or links.
Make it easy, a "no brainer" if you will, for your prospects to not only want to do business with you, but they feel compelled to and will wonder what they're missing if they don't buy from you.
De Jes?s can be reached at [email protected]