Carlsbad-based Jazzercise has unveiled an edgy and modern look that reflects the calorie-crushing intensity of its workouts and confront the misconception that the company hasn't evolved from its meteoric rise in the 1980s.
The new brand expression is edgy, intense, hard hitting and modern, mirroring what customers experience in class today.
"Some people still think legwarmers and leotards when they hear Jazzercise, but we left the '80s behind a long time ago," said Judi Sheppard Missett, Jazzercise Founder and CEO.
"Jazzercise is the original dance party workout and 45 years later we continue to transform the bodies and lives of our customers because we know how to get results and keep it fresh," she added.
We constantly evolve our workouts, mixing in new music, new moves and new classes to keep it challenging. Today we recharged our brand to reflect the edge, energy and intensity of our classes and to reach out to a new audience with a bold new message: you think you know us but you don't."
Campaigns will feature a new visual expression that focuses on intensity and results and a new logo and brand mark that both honor the company's 45 years of leadership in dance fitness and push it forward with bold colors and a clean edge.
The new brand expression is edgy, intense, hard hitting and modern, mirroring what customers experience in class today.
"Some people still think legwarmers and leotards when they hear Jazzercise, but we left the '80s behind a long time ago," said Judi Sheppard Missett, Jazzercise Founder and CEO.
"Jazzercise is the original dance party workout and 45 years later we continue to transform the bodies and lives of our customers because we know how to get results and keep it fresh," she added.
We constantly evolve our workouts, mixing in new music, new moves and new classes to keep it challenging. Today we recharged our brand to reflect the edge, energy and intensity of our classes and to reach out to a new audience with a bold new message: you think you know us but you don't."
Campaigns will feature a new visual expression that focuses on intensity and results and a new logo and brand mark that both honor the company's 45 years of leadership in dance fitness and push it forward with bold colors and a clean edge.