John Laing Homes San Diego has recently promoted Elin Waldal to Director of Sales. Since joining the John Laing Homes team as Sales Manager in June 2005, Waldal was instrumental in developing systems that streamline the operations of the Sales and Marketing Department.
Waldal has been in the homebuilding industry for four years and embraces her new role with enthusiasm and high expectations.
"My new position involves my direction of the division's long-term sales strategy," said Waldal. "I hope to lay a truly visionary groundwork for our future approaches to sales, and I welcome the opportunity to further contribute to John Laing Homes' success."
In addition to working with the Sales and Marketing Department, Waldal will also be involved in working with other departments in long-range planning, to further increase the Division's sales vision and experience.
"We are working today in a market characterized by very savvy buyers, so open communication and coordinated efforts by these varied departments are essential to our success," said Waldal.
John Laing Homes is the second largest privately held homebuilder in the nation. The homebuilder consistently ranks among industry leaders in overall customer satisfaction by J.D. Power & Associates. The company has received numerous industry awards, including “America’s Best Builder” for 2006 from Builder magazine, “2005 Most Admired Builder of the Year” from Big Builder magazine, “2004 Builder of the Year” from Professional Builder magazine, and “Builder of the Decade” in 2000 from independent research firm, Eliant.

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