The U.S. government defines an economic stimulus plan as a set of wide-ranging tactics meant to boost business by creating jobs, providing tax cuts and loaning money to troubled industries.
As a business owner and entrepreneur, you can employ your own version of a stimulus plan that will boost your income even in these recessionary times. Your goal is to develop the ideal core of contacts that will give or refer business to you.
Using a wide-range of tactics, such as newer social marketing techniques like tweeting and blogging, and proven old-school marketing basics, like networking, free publicity and paid advertising, will build your customer base, solidify your brand identity and ultimately increase revenues.
Are you short on marketing funds? Then networking is more important than ever.
Not only is networking one of the most effective techniques available, it is the most economical way to build relationships with those who can affect your bottom line.
Most weight loss experts agree that your eating and exercise behavior must change in order to lose excess weight permanently. Like weight loss, networking only reaps big personal and professional benefits when you commit to the process on an ongoing basis.
In other words, adopt a networking lifestyle and see your collection of friends and associates grow. Here's how:
• Make a positive impression, dress to project an image of success, talk to people wherever you go, be courageous, take rejection in stride, be enthusiastic, helpful and interested in others, and remember, success through networking takes time, so be patient.
• Operate from integrity, have the intention to build a mutually beneficial network, honor your commitments, thank anyone who gives you a lead or referral and think long-term relationships, which are based on trust.
• Identify your core groups and immerse yourself, aim to know people in your network professionally and personally, become a doer by volunteering to help or lead, don't play it safe and huddle with old contacts at events, take the initiative to meet new people at every opportunity and diversify your network to include business, community, fraternal and social contacts.
• Use proven networking techniques, always carry up-to-date business cards, wear a name badge to functions, prepare thought-provoking conversation openers, be interested in the other person and really listen, systematically follow up on leads and referrals, stay in touch with your network and cultivate the relationship.
According to a Stanford University study, even small increases in the size of your network can double your odds of success. What are you waiting for? Put your own stimulus plan to work today and reap big benefits tomorrow.
For more information, contact Lin Holzinger at (760) 683-6827 or [email protected].

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