Iconic property now known as Omni Resorts La Costa
The famous La Costa Resort and Spa started July with a new name and a new logo, but the changes at the resort should have appeared minor, if not altogether unnoticeable, to guests.
On July 1, the luxury resort and spa was re-branded as the Omni Resorts La Costa, finalizing the purchase by the Texas-based Omni Hotels & Resorts as part of a five-property acquisition from KSL Properties, the private equity firm that owned La Costa for three years.
"It has been a very smooth transition," said General Manager Paul McCormick, who along with 1,100 of the resort's employees (about "99.5 percent," said McCormick) were re-hired by Omni.
"The transition is so seamless, that (guests) would have no idea that it happened, except for when they drove in on July 1 they might have seen the new banner and flag on the resort (with the Omni name)," McCormick said.
With its five new resorts (which also included the Rancho Las Palmas
Resort & Spa in Rancho Mirage), Omni enhanced its "growing resort collection in terms of scope, scale and prestige," Omni said in a statement when the acquisition was announced.
McCormick said the resort is excited to be part of the Omni family.
"Unlike the previous owners, Omni is more of a long-term owner," he said. "They're in it for the long haul and will have these properties for a long time to come."
La Costa will also benefit from Omni's expertise and recognition in the industry, McCormick said, and now the resort can draw on its 27 global sales managers and the centralized reservation system in Omaha, Neb. that will help draw new guests to the area.
"Omni, nationally, has a lot of presence in some of the southern states, such as Texas, which is a market that has not been typically strong for us," McCormick said. "Hopefully, we'll see more business from the southwest coming to La Costa."
Existing projects and events, such as the renovation of the 18-hole Legends Golf Course (formerly the South Golf Course) and hosting the 103rd California Amateur Championship in golf for the first time in 2014, will continue as planned, said McCormick. He added that the resort also recently reopened what was called the Legends Bistro with a new menu as Bistro 65.
The famous La Costa Resort and Spa started July with a new name and a new logo, but the changes at the resort should have appeared minor, if not altogether unnoticeable, to guests.
On July 1, the luxury resort and spa was re-branded as the Omni Resorts La Costa, finalizing the purchase by the Texas-based Omni Hotels & Resorts as part of a five-property acquisition from KSL Properties, the private equity firm that owned La Costa for three years.
"It has been a very smooth transition," said General Manager Paul McCormick, who along with 1,100 of the resort's employees (about "99.5 percent," said McCormick) were re-hired by Omni.
"The transition is so seamless, that (guests) would have no idea that it happened, except for when they drove in on July 1 they might have seen the new banner and flag on the resort (with the Omni name)," McCormick said.
With its five new resorts (which also included the Rancho Las Palmas
Resort & Spa in Rancho Mirage), Omni enhanced its "growing resort collection in terms of scope, scale and prestige," Omni said in a statement when the acquisition was announced.
McCormick said the resort is excited to be part of the Omni family.
"Unlike the previous owners, Omni is more of a long-term owner," he said. "They're in it for the long haul and will have these properties for a long time to come."
La Costa will also benefit from Omni's expertise and recognition in the industry, McCormick said, and now the resort can draw on its 27 global sales managers and the centralized reservation system in Omaha, Neb. that will help draw new guests to the area.
"Omni, nationally, has a lot of presence in some of the southern states, such as Texas, which is a market that has not been typically strong for us," McCormick said. "Hopefully, we'll see more business from the southwest coming to La Costa."
Existing projects and events, such as the renovation of the 18-hole Legends Golf Course (formerly the South Golf Course) and hosting the 103rd California Amateur Championship in golf for the first time in 2014, will continue as planned, said McCormick. He added that the resort also recently reopened what was called the Legends Bistro with a new menu as Bistro 65.