The Bluffs at Carlsbad, a unique luxury apartment community in Carlsbad, is completing a multimillion-dollar renovation of all 163 one-bedroom and two-bedroom apartment homes and of property common areas including a new, state of the art, community center.

The Bluffs new owner explains that the concept was to completely renovate all apartments and create an environment that complements the outdoor California lifestyle with a luxury amenity package at rental rates that are several hundred dollars below competing products.

"We have been extremely pleased at the response of the Carlsbad community to our new product, as we have leased the renovated units at a faster pace than expected and expect to be fully leased within the next two months upon delivery of the final renovated apartment units," said David Page, CPM, Vice President for Triumph Management Company. "With the opening this week of the new clubhouse and delivery of our luxury amenity package, we are experiencing even stronger demand for our remaining apartment homes."

Within a few weeks, the final two buildings out of the total of 14 buildings at the Bluffs will be fully renovated to a luxury apartment standard. All units will include new stainless steel appliances, granite countertops, wood plank flooring, crown molding, custom cabinetry and energy efficient windows. In addition, select units have new oversized patios designed to enlarge the living space and allow tenants to enjoy the outdoors in their homes.

This week, the 2,700-square-foot community center is opening to rave reviews. It offers a 24-hour fitness center with state-of-the-art Technogym equipment, Fitness on Demand video classes, an Apple/PC computer lab and a cyber lounge with free Wi-Fi.

There are additional amenities in the 10.5-acre site: a lighted tennis court, swimming pool and spa, pet park, barbecue and picnic areas, walking paths, bicycle racks and even a horseshoe pit. Because of its low density and 65 percent open space, The Bluffs also offers a park-like open peaceful setting for more relaxed outdoor living.

The location of The Bluffs at Carlsbad is ideal. While being nestled on a peaceful hillside on the corner of Marron Avenue and Avenida de Anita, it is within walking distance to a major retail hub on Camino Real Avenue including Westfield Carlsbad, which is undergoing a $100 million renovation and is adjacent to the State Route 78. The Bluffs is also near a Sprinter station, California beaches, downtown Carlsbad and numerous colleges, employers and hospitals.

"Triumph, which owns more than 1,500 apartment units in its multifamily division, with this project intended to address the ever increasing demand of new renters for luxury but affordable and efficient apartments," Page said.

"Because of the ever-increasing land, construction and apartment costs in Southern California and particularly in San Diego County, there is a strong demand for luxury but efficient well-priced apartments."

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