Close your eyes and imagine, if you will, a health and fitness sanctuary that combines all of the soothing elements of nature. It is a place where water and natural sunlight nourish your soul and cleanse the rigors of the day away. Now, combine this ambiance with cutting edge fitness technology and health knowledge and you have PureFitness Carlsbad.
CEO Michael D. London began his quest for the perfect workout environment 15 years ago. As a former San Diego Charger and a prominent local attorney, he has learned the importance of being fit and staying fit, both mentally and physically.
"I have just one personal goal at this point," says Mr. London, "and that is to provide a place to go before and/or after a day of achievement that provides rejuvenation for the soul while maintaining the highest level of physical fitness."
PureFitness now has four locations to serve San Diego County: Bonita Athletic Club in Bonita; Valley Athletic Club in El Cajon; PureFitness Downtown in the heart of San Diego and now PureFitness Carlsbad. At 70,000 square feet this is the largest of the four clubs and is the culmination of years of research and development.
The amenities of the Carlsbad location include: Indoor an outdoor Jr. Olympic size lap pools; four individual circuit training areas; a free weight area; full basketball/volleyball court; two regulation handball/racquetball courts; physical therapy and chiropractic services; exercise pools; luxurious locker rooms and an all inclusive upscale beauty salon. The amenities continue with Ultra Bed tanning; a full-service day spa; a massage sanctuary; an interactive Kids Klub and a 1,500 square foot women-only facility area.
PureFitness Carlsbad is supported by a team of professional certified personal trainers, a full time Certified Clinical Nutritionist and a courteous, helpful support team. It would seem that PureFitness Carlsbad has all their bases covered. But Mr. London didn't stop there. All the workout areas are equipped with state-of-the-art plasma screens on all the cardio machines (over 100), with the ability to plug in personal headphones to listen to your favorite radio station or watch a personally selected television show. This should be enough for any fitness club to offer its members right? Well, once again Mr. London has put his personal touch to this already phenomenal club by installing one of the largest High Definition Televisions available on the main floor. Members are able to enjoy News programs, sports and up to the minute stock information.
PureFitness Carlsbad offers the most comprehensive class schedule in the industry including: swimming lessons, both instructional and therapeutic; aerobic workouts; hip-hop; salsa; yoga; Pilates; group cycling; kick boxing and boxing. These are just a few of the classes available along with sports specific training to get you ready for that marathon or tournament that may be coming up in the near future. Also, if there is a class that you would like PureFitness to offer, you can speak to a group exercise director; if there is enough interest they will add it to their schedule. If you are interested in League play sports events, PureFitness offers this as well.
It is obvious that PureFitness is totally dedicated to serving its members with a quality of services that is rare in the fitness industry. Everyday there is word of another fitness franchise that cannot offer their members what they deserve, at the level they expect for their membership dues. PureFitness stands above the dwindling numbers of overcrowded uncaring facilities by giving their members a clean, quiet, comfortable, un-crowded environment, a place where they will be able to achieve their physical and nutritional goals.
Mr. London has always been a believer in giving back to the community. Each year PureFitness contributes substantially to over 50 charities. They are a major sponsor of the "Run for the Hungry." This charity event is dedicated to feeding thousands of needy children and their families during the Thanksgiving holiday. Mr. London believes that through his network of health and fitness centers he is able to "bring balance to the community" and through caring, philanthropic activities, "we can bring sustenance to our souls." PureFitness Carlsbad is a positive influence in our community and we welcome them.
CEO Michael D. London began his quest for the perfect workout environment 15 years ago. As a former San Diego Charger and a prominent local attorney, he has learned the importance of being fit and staying fit, both mentally and physically.
"I have just one personal goal at this point," says Mr. London, "and that is to provide a place to go before and/or after a day of achievement that provides rejuvenation for the soul while maintaining the highest level of physical fitness."
PureFitness now has four locations to serve San Diego County: Bonita Athletic Club in Bonita; Valley Athletic Club in El Cajon; PureFitness Downtown in the heart of San Diego and now PureFitness Carlsbad. At 70,000 square feet this is the largest of the four clubs and is the culmination of years of research and development.
The amenities of the Carlsbad location include: Indoor an outdoor Jr. Olympic size lap pools; four individual circuit training areas; a free weight area; full basketball/volleyball court; two regulation handball/racquetball courts; physical therapy and chiropractic services; exercise pools; luxurious locker rooms and an all inclusive upscale beauty salon. The amenities continue with Ultra Bed tanning; a full-service day spa; a massage sanctuary; an interactive Kids Klub and a 1,500 square foot women-only facility area.
PureFitness Carlsbad is supported by a team of professional certified personal trainers, a full time Certified Clinical Nutritionist and a courteous, helpful support team. It would seem that PureFitness Carlsbad has all their bases covered. But Mr. London didn't stop there. All the workout areas are equipped with state-of-the-art plasma screens on all the cardio machines (over 100), with the ability to plug in personal headphones to listen to your favorite radio station or watch a personally selected television show. This should be enough for any fitness club to offer its members right? Well, once again Mr. London has put his personal touch to this already phenomenal club by installing one of the largest High Definition Televisions available on the main floor. Members are able to enjoy News programs, sports and up to the minute stock information.
PureFitness Carlsbad offers the most comprehensive class schedule in the industry including: swimming lessons, both instructional and therapeutic; aerobic workouts; hip-hop; salsa; yoga; Pilates; group cycling; kick boxing and boxing. These are just a few of the classes available along with sports specific training to get you ready for that marathon or tournament that may be coming up in the near future. Also, if there is a class that you would like PureFitness to offer, you can speak to a group exercise director; if there is enough interest they will add it to their schedule. If you are interested in League play sports events, PureFitness offers this as well.
It is obvious that PureFitness is totally dedicated to serving its members with a quality of services that is rare in the fitness industry. Everyday there is word of another fitness franchise that cannot offer their members what they deserve, at the level they expect for their membership dues. PureFitness stands above the dwindling numbers of overcrowded uncaring facilities by giving their members a clean, quiet, comfortable, un-crowded environment, a place where they will be able to achieve their physical and nutritional goals.
Mr. London has always been a believer in giving back to the community. Each year PureFitness contributes substantially to over 50 charities. They are a major sponsor of the "Run for the Hungry." This charity event is dedicated to feeding thousands of needy children and their families during the Thanksgiving holiday. Mr. London believes that through his network of health and fitness centers he is able to "bring balance to the community" and through caring, philanthropic activities, "we can bring sustenance to our souls." PureFitness Carlsbad is a positive influence in our community and we welcome them.