Group will meet monthly starting in January

Starting January 2014, the ReadyCarlsbad Business Alliance (RBCA) will become the Carlsbad Chamber of Commerce's eighth committee, with the goal of promoting emergency preparedness for businesses and giving businesses the tools they need to continue or resume their operation soon after an emergency with the aid of services, educational programs, exercises and web-based partner connections and an information-sharing network.

The RCBA Committee will meet at the Chamber, 5934 Priestly Drive, on the second Friday of the month starting at 7:30 a.m. Chamber members are welcome to join committees at any time. For more information, please contact the Chamber at 760-931-8400, or Deb Beddoe of Your Ops Manager at 760-603-1800 or David Harrison at 760-931-2137.

The ReadyCarlsbad Business alliance was created as a task force between the Chamber, the City of Carlsbad and the business community. It held symposiums and informational sessions to disseminate information about numerous emergency-related causes including summer electricity use and emergency preparedness.

"We found that our community really wants this information more regularly," said Toni Padron, executive vice president and COO of the Carlsbad Chamber. "Turning this task force into a committee will strengthen its message and make for a more empowered business community when it comes to emergency preparedness."

According to a Cone Communications survey, 87 percent of customers expect companies to play a role in disaster response/recovery and 91 percent have a more favorable impression of a company after learning of its support of disaster recovery.

In its most recent event, the alliance held a Wildland fire symposium at the Carlsbad Safety Training Center on Sept. 13. The symposium was attended by more than 60 representatives from nearly 40 local businesses and agencies.

Carlsbad Fire Chief Kevin Crawford emphasized the readiness of the Carlsbad Fire Department for the fire season and stressed the important role businesses play in community preparedness and recovery.

David Harrison, City of Carlsbad's emergency preparedness manager, said that this has been a particularly active Wildland fire year and that the height of the season typically occurs in October and November, during periods of Santa Ana winds.

"Nationwide, the cost of disaster damage and recovery has more than doubled in the past decade and now averages $54 billion a year," said Harrison, using data provided by the U.S. Chamber of Commerce.

"Successful disaster recovery requires rapid business recovery and rapid business recovery requires established networks and pre-planning, which is the role Ready Carlsbad Business Alliance seeks to fulfill and broaden in the community."

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