Carlsbad residents continue to give the city high marks for services and quality of life, record highs in some cases and generally higher than other comparable cities, according to Josh Williams, president of BW Research, who presented the findings of the city's annual resident satisfaction survey to the City Council recently.
Carlsbad-based BW Research completed about 1,000 telephone surveys in August 2014. Participants were chosen at random using landline and mobile phone numbers. According to Williams, the percentage of surveys completed by mobile phones continues to increase, with a new high in 2014 of 50 percent. The survey has a margin of error of approximately 3 percentage points.
Pointing to all-time highs in several categories, Williams said that often a significant event, such as the Poinsettia Fire response last May, can affect how people perceive a city.
"The survey doesn't tell us why people are more satisfied, but I think it's reasonable to assume that the competence the city demonstrated in responding to the fire could have resulted in an overall increased level of satisfaction with the job the city is doing," said Williams.
The survey shows that 95 percent of residents were satisfied with the job the City of Carlsbad is doing to provide city services, and nearly two-thirds, 65 percent, were very satisfied. Ninety-eight percent of residents rated their quality of life in the City of Carlsbad as excellent.
Continuing on a trend from 2013, residents were more positive than in previous years regarding the direction of the quality of life. In 2010, 17 percent of Carlsbad residents indicated the quality of life was getting better, almost equal to the 15 percent who said it was getting worse. In 2014, 31 percent of residents indicated the quality of life in Carlsbad is getting better, almost three times the 11 percent who said it was getting worse.
? Source: City of Carlsbad
Carlsbad-based BW Research completed about 1,000 telephone surveys in August 2014. Participants were chosen at random using landline and mobile phone numbers. According to Williams, the percentage of surveys completed by mobile phones continues to increase, with a new high in 2014 of 50 percent. The survey has a margin of error of approximately 3 percentage points.
Pointing to all-time highs in several categories, Williams said that often a significant event, such as the Poinsettia Fire response last May, can affect how people perceive a city.
"The survey doesn't tell us why people are more satisfied, but I think it's reasonable to assume that the competence the city demonstrated in responding to the fire could have resulted in an overall increased level of satisfaction with the job the city is doing," said Williams.
The survey shows that 95 percent of residents were satisfied with the job the City of Carlsbad is doing to provide city services, and nearly two-thirds, 65 percent, were very satisfied. Ninety-eight percent of residents rated their quality of life in the City of Carlsbad as excellent.
Continuing on a trend from 2013, residents were more positive than in previous years regarding the direction of the quality of life. In 2010, 17 percent of Carlsbad residents indicated the quality of life was getting better, almost equal to the 15 percent who said it was getting worse. In 2014, 31 percent of residents indicated the quality of life in Carlsbad is getting better, almost three times the 11 percent who said it was getting worse.
? Source: City of Carlsbad