The Smiling Elephant
2956 Roosevelt St., Ste. 1, Carlsbad
760-805-9447
www.thesmilingelephant.yolasite.com
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magine walking into a small, quaint house and finding yourself in the magical world of Geppetto's toy cottage as seen in the animated movie "Pinocchio." You have just entered The Smiling Elephant Children's Toy Shop.
Located in the beautiful historic Carlsbad Village next to the Farmer's Market, this charming little shop offers a great variety of toys, with low prices, matching those of long ago.
What makes it possible for The Smiling Elephant to offer quality, unique toys at these incredible prices? Simple…Among the new and novel toys, you will also find recycled and restored toys. We appreciate the innovate ideas in the toy industry, but we also have a love for vintage and traditional toys.
The name of the shop was inspired by the maternal wisdom and strength represented by the elephant, characteristics many times possessed by teachers.
Our child-friendly staff are former teachers who consider the needs and abilities of all children when selecting toys for the shop. The owner, Norma Rathgaber, has 25 years teaching experience and holds a master's degree in gifted education. We pride ourselves in being community service oriented and are always looking for ways to serve children and families in Carlsbad.
The Smiling Elephant also holds community events and has contributed to worthy causes and charities. It also holds workshops for a nominal fee on Tuesdays from 2-4 p.m. in Spanish, etiquette, science experiments, drawing, painting, sewing, cooking and dancing.
Strategic IT Group
630 Alta Vista Drive, Ste. 204, Vista
760-598-5005
www.strategicitg.com
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trategic IT Group is the culmination of the collaborative efforts of Kaiser & Associates, IT Consulting and Peiser Solutions. They have run information technology firms for the last 10 to 12 years. That along with another 10 to 15 years each of engineering and technology experience and you have a powerhouse team delivering strong IT services. By combining forces, they can offer a broader array of services while still providing the most responsive IT support in an outsourced package.
Beyond maintaining computer network systems, Strategic ITG services include systems design, project management and implementation, managed services, and complete outsourcing for businesses demanding high productivity systems and solutions in-house, or cloud-based.
Their managed services plan is particularly attractive to small businesses due to the high-level service at a fixed monthly fee. It's designed to stabilize costs, improve system performance and minimize business risks associated with technology.
Those new to the managed services plan will be greeted with an in-depth evaluation of their existing infrastructure, hardware, applications and technology vendors. Vulnerabilities are assessed, best practices are applied and then an IT ongoing support plan is put in place. Since the plan is based on a fixed monthly fee, costs are predictable. Strategic ITG shoulders the technical risk so owners and managers can focus on running their business, a true partnership.
The owners, Cliff Kaiser and Dave Peiser, have been working together for several years but only recently entered into this cooperative effort. Strategic IT Group provides contract IT services to San Diego businesses with 15 to 75 people.
Playdek, Inc.
2382 Faraday Ave., Ste. 130, Carlsbad
760-804-9466
www.playdekgames.com
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ocated in Carlsbad, Playdek, Inc. is comprised of veteran console video game developers, with a passion for tabletop gaming. Playdek is a premier developer, publisher and platform for the world's best tabletop gaming.
With our development roots in the video game world and our hearts in gaming, the team at Playdek is poised for success in the expanding worldwide Smartphone and tablet gaming market. In less than a year, Playdek has set the standard for the emerging digital tabletop gaming space, and is set to merge the sophistication and depth of the hobby gaming world with the ease of interaction provided by digital platforms. By partnering with publishers and designers from the analog game world and bringing to bear our considerable digital game expertise, Playdek will introduce the entire world to the best of tabletop gaming
Playdek is a leading publisher and developer of digital tabletop games, games based on licensed properties, and completely original games. Within Playdek's first year, our award-winning titles have set the quality bar for digital table-top gaming.
Playdek has partnered with, licensed or created highly recognizable game brands, representing many audiences. Playdek's growing portfolio offers products ranging from games for children and the mass-market to products targeted at core gamers. Playdek is a multi-platform publisher with proprietary technology that positions us to deploy our products to any appropriate digital platform. Our internal product development expertise matches any in the industry and we develop, market and distribute our games globally through our offices in southern California.
Silvergate Bank
5810 El Camino Real, Ste. D, Carlsbad
760-931-1001
www.silvergatebank.com
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ilvergate Bank has opened a new full-service branch in Carlsbad to enhance service to its growing North Coast customer base. The branch, located at 5810 El Camino Real at the corner of Faraday, specializes in serving businesses and residents with innovative, competitive products and services,
"We are very excited to be part of the Carlsbad and North Coast community," said Silvergate Branch Manager Steven Ahlquist. "We look forward to providing our customers with innovative financial products and services along with the refreshing and rewarding banking experience for which Silvergate is known."
Carlsbad and North Coast customers now have access to the full range of Silvergate Bank services including, but not limited to, commercial loans and lines of credit, owner-occupied commercial real estate loans, small business lending, business and personal deposit products, cash management services, ATM and night depository.
All customers have access to the full complement of online banking services.
The Carlsbad branch is staffed with a dedicated team of business banking experts who are able to tailor customized banking solutions to help companies grow. Business customers benefit from fast, local decision-making, personal one-on-one attention, and convenient banking, including deposits from their office (Silvergate Office Deposit).
CUSTOpharm, Inc.
2325 Camino Vida Roble, Ste. A, Carlsbad
760-683-0901
www.custopharm.com
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USTOpharm is a small business self-funded and co-owned by Frederik Defesche and Dave McCleary. It started operation as a one-man company in 2005 and has grown every year since, despite the economic downturn. The company has 10 employees and more than 4,000 square feet of space in their current location.
This year, CUSTOpharm opened a laboratory which is allowing the company to transition from a strictly service-based company to a true pharmaceutical company. Its primary area of focus is sterile generic drug products, many of which are currently on the FDA's drug shortage list.
CUSTOpharm's goal is to make affordable generic medicines available to all Americans so no one should go without proper treatment for their diseases. The company can develop and file with the FDA sterile drug products with unique specialties including auto-injectors, suspensions, and lyophilized (freeze dried) formulations. CUSTOpharm has developed and filed more than 50 injectable products to date.
CUSTOpharm has worked to be at the forefront of the FDA's electronic initiatives and within these objectives offers a regulatory service for customers throughout the world. It works with customers both domestic and abroad, both multinational and small business organizations. CUSTOpharm's founders filed the first eCTD (electronic Common Technical Document) Generic Drug Application that the FDA ever received in March 2004 and have filed more than 100 generic applications since.
Venom Vodka
Carlsbad, CA
760-666-4976
www.venomvodka.com
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hen you're out dining in Carlsbad look for the new vodka on the shelf: Venom Vodka.
This Carlsbad-based company was the 2012 Gold Medal winner of the Micro Liquor Spirit Award in taste and the Bronze Medal winner in package and design.
Venom Vodka was created by two firefighters who had a vision of creating a small batch of distilled, ultra premium vodka using a unique filtration process. Venom Vodka is made from the freshest all natural corn base grain and pure Cascade Mountain spring water.
Every batch is distilled five times and filtered six times through a small batch distillation process using crushed lava rock, onyx and genuine diamonds. This time consuming process imbues Venom Vodka with the characteristics that define its distinct and ultra smooth taste distinguishing it as "Top Shelf Martini Vodka."
Venom Vodka can be found at many of the local restaurants, bars, liquor and grocery stores in Carlsbad and surrounding areas. Look for the sleek bottle design depicting a Medusa holding a diamond. A portion of the proceeds from every bottle of Venom Vodka sold is donated to support firefighter charities.

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