In today's competitive business world, advertising and public relations dollars must be strategically placed to create the most effective marketing approach. In developing their marketing strategies, businesses are recognizing the importance of special events as a successful marketing tool. Tightening of budgets means that the event planner must consider the most cost-effective and creative approaches to developing events. This approach enables the event planner to assist the client in still obtaining the desired results with a smaller budget.
Special events are used to increase the traffic flow of a targeted audience, to introduce product lines, to provide informative and educational messages, to build public awareness of a company or a cause, to raise community and financial support, and to improve a community profile and goodwill. Educational seminars, grand openings, corporate fairs, sports events, milestone celebrations, tradeshows and community events are just a few examples of the many event possibilities.
A successful special event requires attention to detail and diversified service capabilities. Based on client need and budget, the event planner will either work with the client's in-house staff to supervise the event planning process or be responsible for the complete coordination and management of the event.
A full-service event planner should have the expertise to provide clients with a complete menu of professional services. Event concept, budget development, event management and production, event marketing and promotion should all be available. When hiring a professional event planner it is essential to hire one with an established record of experience and credibility. Ask questions, ask for references. Look at their portfolio. Ask exactly what their involvement was with the projects they present to you. It makes a difference to know the extent of their role, so that you can make an educated decision, which will assist you in your selection process.
Remember, attention to detail is essential. Contract negotiations, supplier deliveries and set up, logistics, permits, insurance, parking, security, event publicity and advertising, invitations, on-site personnel, rentals, food, entertainment – the list goes on. No matter how big or small your event may seem, every detail is important to the overall success of your event.
For more information about this topic, contact Joan Boughton of Joan Boughton & Associates at (760) 736-4700 or visit www.JoanBoughton.com.
Special events are used to increase the traffic flow of a targeted audience, to introduce product lines, to provide informative and educational messages, to build public awareness of a company or a cause, to raise community and financial support, and to improve a community profile and goodwill. Educational seminars, grand openings, corporate fairs, sports events, milestone celebrations, tradeshows and community events are just a few examples of the many event possibilities.
A successful special event requires attention to detail and diversified service capabilities. Based on client need and budget, the event planner will either work with the client's in-house staff to supervise the event planning process or be responsible for the complete coordination and management of the event.
A full-service event planner should have the expertise to provide clients with a complete menu of professional services. Event concept, budget development, event management and production, event marketing and promotion should all be available. When hiring a professional event planner it is essential to hire one with an established record of experience and credibility. Ask questions, ask for references. Look at their portfolio. Ask exactly what their involvement was with the projects they present to you. It makes a difference to know the extent of their role, so that you can make an educated decision, which will assist you in your selection process.
Remember, attention to detail is essential. Contract negotiations, supplier deliveries and set up, logistics, permits, insurance, parking, security, event publicity and advertising, invitations, on-site personnel, rentals, food, entertainment – the list goes on. No matter how big or small your event may seem, every detail is important to the overall success of your event.
For more information about this topic, contact Joan Boughton of Joan Boughton & Associates at (760) 736-4700 or visit www.JoanBoughton.com.