Even with the launch of a new website, the Beach Terrace Inn, an intimate, quiet, truly ocean front hotel, located on the shore edge of Carlsbad Village, shuns most kinds of hype.
"We're not about branding, flash or super-human resort scale. We are proud to be intimate. We believe size matters and so we are deliberately small," says Beach Terrace Inn Sales Manager Constance Ryan.
But small doesn't mean the hotel goes unnoticed. As of this writing, the 48-room, independently owned and operated inn is the highest-rated hotel in Carlsbad on prestigious TripAdvisor.com, the nation's most visited travel site.
Exceptional location and fierce guest loyalty help it surpass much larger competitors in popularity online. It is one of the few hotels in San Diego County to have a privileged location that includes a private beach. Established on quiet residential Ocean Street in the early 1960s, the unique hotel cascades down a low bluff overlooking the waves. Even locals and regular visitors sometimes miss its unassuming stained glass and drapery-framed entrance.
"People stop in daily," says Ryan. "It's always the same story, they were walking by, noticed the amazing view and want to know if we are a hotel."
With such a romantic setting, the hotel celebrates February as the "Month of Love", offering several romantic packages for couples to enjoy. From substantial bargains for advance purchase, to complete packages that include picnic baskets full of romantic nibbles, the Inn offers many possibilities.
It's not hard to imagine romance here, starting with wine on a balcony over the sand and continuing with a beautiful sunset seen from practically anywhere in the hotel. Rooms average over 600 square feet in size, a simply enormous room bay by current standards. The hotel underwent a multi-million dollar renovation and market repositioning in 2009/10 and continues to implement improvements every year. In fact, since its renovation, the hotel has substantially increased market share and profits, a testament to the quality of the product and the new management team that undertook the project.
"Exclusive weddings and beach front romance will be our focus in 2013. We call it a 'labor of love'," says Ryan with a smile. "A recent wedding rented the entire hotel. They built a heart shaped dais out of sand on our private beach and surrounded it with chairs for their guests. With such a small venue, brides seeking intimacy usually feel like they own the hotel for their special day.”
Ryan, a former director of catering and events for the Olympics and Rockefeller Center, knows where of she speaks.
She notes that weddings and meetings at the Beach Terrace range from a few friends to approximately 80 guests and may be hosted indoor, outdoor, or even in an ocean view tent, with waves crashing a scant 75 or 100 feet away. Ryan feels the hotel's proximity to the ocean, spectacular views, and private beach, are key draws to the property. Additionally, the hotel works with selected licensed caterers, enabling creativity with menu, presentation and budget. "Brides often want the sand and sunset as their palette. Our flexibility allows them to make it work at most price points." Ryan further points out this is part of the tradition of inclusion for the family owned boutique hotel.
The hotel's Ocean Lawn, a 40-by-90-foot outdoor space, has hosted musical performances, weddings, fundraisers and is home to the Beach Terrace Inn's twice annual pet adoption drives in conjunction with the North County Animal Shelter. Ryan, a shelter volunteer, coordinates the adoptions on dates coinciding with The Carlsbad Street Faire.
"This is a wonderful place to visit, celebrate, and be a part of," smiles Ryan, with a note of pride. "It is Zen-like, calming, and friendly. If one comes here on holiday, or even as a stressed bride, the hotel has a tranquil, relaxing effect.
It's no wonder some guests have been coming annually for over 30 years and have trusted us with many of the major events of their lives, from family memories of splashing in the surf to joyous moments of celebration."
The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at [email protected].
"We're not about branding, flash or super-human resort scale. We are proud to be intimate. We believe size matters and so we are deliberately small," says Beach Terrace Inn Sales Manager Constance Ryan.
But small doesn't mean the hotel goes unnoticed. As of this writing, the 48-room, independently owned and operated inn is the highest-rated hotel in Carlsbad on prestigious TripAdvisor.com, the nation's most visited travel site.
Exceptional location and fierce guest loyalty help it surpass much larger competitors in popularity online. It is one of the few hotels in San Diego County to have a privileged location that includes a private beach. Established on quiet residential Ocean Street in the early 1960s, the unique hotel cascades down a low bluff overlooking the waves. Even locals and regular visitors sometimes miss its unassuming stained glass and drapery-framed entrance.
"People stop in daily," says Ryan. "It's always the same story, they were walking by, noticed the amazing view and want to know if we are a hotel."
With such a romantic setting, the hotel celebrates February as the "Month of Love", offering several romantic packages for couples to enjoy. From substantial bargains for advance purchase, to complete packages that include picnic baskets full of romantic nibbles, the Inn offers many possibilities.
It's not hard to imagine romance here, starting with wine on a balcony over the sand and continuing with a beautiful sunset seen from practically anywhere in the hotel. Rooms average over 600 square feet in size, a simply enormous room bay by current standards. The hotel underwent a multi-million dollar renovation and market repositioning in 2009/10 and continues to implement improvements every year. In fact, since its renovation, the hotel has substantially increased market share and profits, a testament to the quality of the product and the new management team that undertook the project.
"Exclusive weddings and beach front romance will be our focus in 2013. We call it a 'labor of love'," says Ryan with a smile. "A recent wedding rented the entire hotel. They built a heart shaped dais out of sand on our private beach and surrounded it with chairs for their guests. With such a small venue, brides seeking intimacy usually feel like they own the hotel for their special day.”
Ryan, a former director of catering and events for the Olympics and Rockefeller Center, knows where of she speaks.
She notes that weddings and meetings at the Beach Terrace range from a few friends to approximately 80 guests and may be hosted indoor, outdoor, or even in an ocean view tent, with waves crashing a scant 75 or 100 feet away. Ryan feels the hotel's proximity to the ocean, spectacular views, and private beach, are key draws to the property. Additionally, the hotel works with selected licensed caterers, enabling creativity with menu, presentation and budget. "Brides often want the sand and sunset as their palette. Our flexibility allows them to make it work at most price points." Ryan further points out this is part of the tradition of inclusion for the family owned boutique hotel.
The hotel's Ocean Lawn, a 40-by-90-foot outdoor space, has hosted musical performances, weddings, fundraisers and is home to the Beach Terrace Inn's twice annual pet adoption drives in conjunction with the North County Animal Shelter. Ryan, a shelter volunteer, coordinates the adoptions on dates coinciding with The Carlsbad Street Faire.
"This is a wonderful place to visit, celebrate, and be a part of," smiles Ryan, with a note of pride. "It is Zen-like, calming, and friendly. If one comes here on holiday, or even as a stressed bride, the hotel has a tranquil, relaxing effect.
It's no wonder some guests have been coming annually for over 30 years and have trusted us with many of the major events of their lives, from family memories of splashing in the surf to joyous moments of celebration."
The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at [email protected].