Chamber wins publications award


Our Communications Department has done it again.


For the second consecutive year, the Western Association of Chamber Executives (WACE) had awarded the Carlsbad Business Journal first place in the Newsletters/Magazines category of its outstanding publications awards program.


The award was presented during the 2014 W.A.C.E. Conference, held Feb. 5-7 in Los Angeles. WACE is a an association that enhances and promotes the growth of chamber of commerce executives. It has representatives from 16 western states, and even some Canadian provinces.


The publication awards are meant to showcase the best chamber-based publications. I might be biased toward it, but as the former two-time publisher of the San Diego Business Journal, I also speak from experience and the truth is that our awards are well-deserved.


This publication has come a long way from when I started. We sometimes find previous editions around the office and marvel at how dramatically different our "CBJ" is today than it was at its start. Its mission is still the same, it's a publication about our Chamber and about our members, but it's obvious that our publication has changed with the times.


Unless you are reading this column online, you're holding the Carlsbad Business Journal in your hand. I think you'll agree that this is a high-quality, attractive publication, that reads just like a newspaper. That is because we have high standards for the stories that we publish. We're not just running promotional pieces for the Chamber or its members. We want to tell stories of the successes of our members to inspire others who might be looking to either start their own business. We also help you get your story to the public.


One of the best comments we received on the evaluation for the WACE Award is, "This seems to be where Carlsbad businesses go for business news."


There is no secret to our success. It's a commitment to excellence that has helped us sustain this level of achievement. Our editorial department is always looking for interesting stories to tell. If you are a member of the chamber, I ask that you consider your part and share your stories with us. For this issue, for example, we are presenting the stories of how some of our members started their businesses. Last month we asked for stories from members who work with their spouses or partner. We thank all of you who contributed, and ask that you keep an eye out for other opportunities on how you can be featured in the Carlsbad Business Journal. If you have a story you would like us to consider, send an email to our Director of Communications, Jos? A L?pez at [email protected]. Keep in mind that demand for coverage is high and our space each month is limited, so coverage depends on several criteria, including the availability of space and the newsworthiness of your contribution.


That brings me to advertising, one of the foundations of the CBJ and the only way you can guarantee that you can get into the Carlsbad Business Journal with your exact message.


I ask that you consider the Carlsbad Business Journal as an advertising vehicle. We distribute papers to all of our members, and also have numerous drop-off spots throughout the city of Carlsbad. What better way to get people to notice your business, and to highlight your membership with our Chamber, than to advertise in our publication? If you're interested, contact Julie Miramontes at [email protected].

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