As an executive coach and business consultant, I come across many opportunities to assess and evaluate technology-based solutions. While implementing new technology can represent challenges and occasional risks at deployment, to ignore technology could be very costly to your top line performance.
Mobile marketing, or targeting your potential customers or clients on their cell phones, is one of those strategies. Are you interested in mobile marketing, but aren't sure where you should begin? This article will give you all the information you need to get started.
1. Find available methods
Do you already have a successful website you can use as a platform for your strategies? Can you collect email addresses and cell phone numbers at a store? Once you've evaluated the methods at your disposal, you can start developing a plan of action.


2. Set reasonable goals
If you're working at promoting a new business, you can't expect to be sending out texts by the thousands in only a week. Pick goals you feel confident about achieving and put them in writing.


3. track your progress.
Google Webmaster Tools will allow you to see which customers are accessing your site from mobile devices, and will show you where they came from. If one method seems to be particularly successful, do what you can to expand it. If your bounce rate is high, you may want to redesign your site for mobile devices.


4. try new strategies.
Offer customers an extra incentive for clicking your links. Try using a mobile marketing channel you're not currently using. Experimenting with different strategies will let you see what works for you.


5. Make adjustments
If people don't seem to be responding to your SMS messages, make them shorter or change the way they're structured. Try including images in your messages, and try removing them if you don't seem to be getting good results. Developing solid mobile marketing strategies is largely a trial and error process, and altering your strategies will make them stronger in the long run.


6. read UP
Technology is changing at a rapid pace, and with it, new marketing methods are being introduced. If you want to be a great mobile marketer, it's vital that you stay up to date.


7. SET a long-term plan
A long term plan will allow your business to make a huge impact, and will let you build upon your previous marketing efforts. Sit down and plan your marketing methods for the next few months. Be sure to keep things fresh and interesting so that your subscribers don't get bored.


8. don't be afraid to ask
There are many communities for mobile marketers available online, and successful marketers share their knowledge regularly. When it comes to mobile marketing, there's no such thing as a bad question. Find out what's worked for others, and see if it'll work for you as well. It's more important than ever to take advantage of the opportunities that mobile marketing provides.
This article will help you get started and to put your mobile marketing strategies into motion. Once you've mastered mobile marketing, you'll see some truly incredible results. There are several members of the Carlsbad Chamber of Commerce community available to be of assistance with direct mail and mobile marketing campaigns.
Reach de Jesus at [email protected].