The cost of video cameras with professional features has come down to prices that make sense to creative storytellers.
The investment in a camera, a robust computer system and an array of sound and lighting accessories is still significant, but no longer Hollywood pricey. As a result, YouTube generation entrepreneurs are jumping into the video production game.
Although many dream of Hollywood, some are targeting the underserved small business market. As a result, business and product profiles, corporate events, meeting documentaries, how-to videos and video blogging on just about any subject under the sun are now within the budgetary reach of small business owners.
Maybe you are the local coffee shop with great light, a cheery fireplace and an underused, big, comfy couch. Feature the scene in a video.
Or maybe you are an Internet marketer who wants potential customers to see your widget in action. Maybe you are the in-house public relations person who wants to replace those still photos and textual bios on your Web site with full-color, high definition profiles of your executive team.
Just about any business worth its founder's weight now has an Internet site. But driving traffic to your site is complex and expensive, as anyone who has ever hired a search engine optimization firm can attest.
Video can help. It's one of the big lures for search engine crawlers.
Web videos also make sense for local vendors. Putting video on your site not only lets your local clientele see what you have to offer, but reaches around the globe to that nice couple in Perth planning a vacation to your town.
So what do you look for in a video production company? Look at their work. Any serious producer has a demo reel of his or her best work online. Check their portfolio.
Find a style and price point you like, and then call his or her clients. Did the person deliver on time? Are you satisfied with the quality? What did you get, and how much was it?
Some companies offer Hollywood production values, for Hollywood prices. Others offer a more reality-based approach.
Prices start at about $150. You want to get a ballpark on price before going too far down the road with a producer.
So spend some time thinking about what you want. A two-minute interview in your office? A 60-minute company documentary with multiple locations? A tightly scripted eight-minute fundraiser appeal?
Understand that you are not going to get a SuperBowl-caliber commercial for $150. But you can get a simple, straight-forward two-minute video that introduces your business.
People can see your establishment, hear you talk with passion about your invention and look into your eyes.
For more information, call Philip Ireland at (760) 481-9245 or visit www.emotionwebvideo.com.
The investment in a camera, a robust computer system and an array of sound and lighting accessories is still significant, but no longer Hollywood pricey. As a result, YouTube generation entrepreneurs are jumping into the video production game.
Although many dream of Hollywood, some are targeting the underserved small business market. As a result, business and product profiles, corporate events, meeting documentaries, how-to videos and video blogging on just about any subject under the sun are now within the budgetary reach of small business owners.
Maybe you are the local coffee shop with great light, a cheery fireplace and an underused, big, comfy couch. Feature the scene in a video.
Or maybe you are an Internet marketer who wants potential customers to see your widget in action. Maybe you are the in-house public relations person who wants to replace those still photos and textual bios on your Web site with full-color, high definition profiles of your executive team.
Just about any business worth its founder's weight now has an Internet site. But driving traffic to your site is complex and expensive, as anyone who has ever hired a search engine optimization firm can attest.
Video can help. It's one of the big lures for search engine crawlers.
Web videos also make sense for local vendors. Putting video on your site not only lets your local clientele see what you have to offer, but reaches around the globe to that nice couple in Perth planning a vacation to your town.
So what do you look for in a video production company? Look at their work. Any serious producer has a demo reel of his or her best work online. Check their portfolio.
Find a style and price point you like, and then call his or her clients. Did the person deliver on time? Are you satisfied with the quality? What did you get, and how much was it?
Some companies offer Hollywood production values, for Hollywood prices. Others offer a more reality-based approach.
Prices start at about $150. You want to get a ballpark on price before going too far down the road with a producer.
So spend some time thinking about what you want. A two-minute interview in your office? A 60-minute company documentary with multiple locations? A tightly scripted eight-minute fundraiser appeal?
Understand that you are not going to get a SuperBowl-caliber commercial for $150. But you can get a simple, straight-forward two-minute video that introduces your business.
People can see your establishment, hear you talk with passion about your invention and look into your eyes.
For more information, call Philip Ireland at (760) 481-9245 or visit www.emotionwebvideo.com.