Whether you're a global sales organization, small business owner, teacher, inventor, public speaker, artist or entertainer, the most effective way of delivering your message is through the power of video.
Many people have dismissed the possibility of having a custom video produced due to the misperception that it may be too costly. Advances in filming and editing technologies have made video much more affordable to produce and broadcast.
Delivery and broadcast methods range from the Internet, Web casts, video e-mails, podcasts, YouTube, MySpace, FaceBook, TV and beyond, which enables us to entertain, educate and sell more creatively and powerfully to a larger target audience than ever before.
Many studies over the years have proven video to be extraordinarily effective in persuading and educating viewers. Did you know?
• People remember only 20 percent of what they hear and only 30 percent of what they see, but an incredible 70 percent of what they hear and see together.
• Web sites with videos keep visitors looking 78 percent longer than those without.
• Video increases intent to purchase by 37 percent, brand awareness by 46 percent and message association by 68 percent.
• Studies show that people buy 72 percent faster when looking at video than print alone. People say they prefer video to text 6-to-1.
• Studies show that people are much more likely to purchase a product they've seen demonstrated, so a demo reel on your Web site is an incredibly powerful sales tool.
What goes into making a video? An effective video production consists of five main stages:
1. Pre-development. This is where the purpose, message, target-audience and budget are determined.
2. Development. The script is written and drafted into a workable blueprint.
3. Pre-production. Preparations are made for the shoot; the cast and crew are hired and locations are selected.
4. Production. The raw elements for the finished film are recorded.
5. Post-production. The film is edited and sound effects, music and visual effects are added. Then, the video is completed.
Whether you're a start-up or established business, the power of video can accelerate your growth exponentially by delivering your message creatively and compellingly to your target.
For more information, call (760) 519-8436 or visit www.oneproductionsweb.com.
Many people have dismissed the possibility of having a custom video produced due to the misperception that it may be too costly. Advances in filming and editing technologies have made video much more affordable to produce and broadcast.
Delivery and broadcast methods range from the Internet, Web casts, video e-mails, podcasts, YouTube, MySpace, FaceBook, TV and beyond, which enables us to entertain, educate and sell more creatively and powerfully to a larger target audience than ever before.
Many studies over the years have proven video to be extraordinarily effective in persuading and educating viewers. Did you know?
• People remember only 20 percent of what they hear and only 30 percent of what they see, but an incredible 70 percent of what they hear and see together.
• Web sites with videos keep visitors looking 78 percent longer than those without.
• Video increases intent to purchase by 37 percent, brand awareness by 46 percent and message association by 68 percent.
• Studies show that people buy 72 percent faster when looking at video than print alone. People say they prefer video to text 6-to-1.
• Studies show that people are much more likely to purchase a product they've seen demonstrated, so a demo reel on your Web site is an incredibly powerful sales tool.
What goes into making a video? An effective video production consists of five main stages:
1. Pre-development. This is where the purpose, message, target-audience and budget are determined.
2. Development. The script is written and drafted into a workable blueprint.
3. Pre-production. Preparations are made for the shoot; the cast and crew are hired and locations are selected.
4. Production. The raw elements for the finished film are recorded.
5. Post-production. The film is edited and sound effects, music and visual effects are added. Then, the video is completed.
Whether you're a start-up or established business, the power of video can accelerate your growth exponentially by delivering your message creatively and compellingly to your target.
For more information, call (760) 519-8436 or visit www.oneproductionsweb.com.