Carlsbad Village received high marks in the city’s annual public opinion survey. About 94 percent of residents polled said they visit the downtown area at least once a month.
In the fall of 2011, BW Research Partnership conducted the annual public opinion survey for the City of Carlsbad. The main research objectives of the study were to assess residents' perceptions regarding satisfaction with city services, quality of life, sense of community, safety in their neighborhoods, city government and city-resident communication.
Reaching a new high, 98 percent of residents rated the quality of life in Carlsbad as "excellent" or "good."
Specific to the Village, the survey indicates that in a typical month, 94 percent of Carlsbad residents visit the downtown, with the majority visiting at least once a week (51 percent).
Consistent with previous year survey results, 9 out of 10 residents who visit the Village rated their experience positively, with 43 percent indicating an "excellent" experience and 47 percent reporting a "good" experience. Big kudos to all of the businesses and property owners within the Village for the great survey results! You made the Village a big hit with Carlsbad residents in 2011!
Here are a few other demographic points of interest about the Village from the opinion survey:
? The percentage of residents who regularly visited the Village increased with length of residence.
• Less than 1 year was 35 percent
• 1 to 4 years was 41 percent
• 5 to 9 years was 43 percent
• 10 to 14 years was 52 percent
• 15+ years was 64 percent
? Sixty-Five percent of residents living in apartments regularly visited the Village as compared to 49 percent of residents in single family detached homes or condominiums and townhomes. Apartment dwellers were also more likely to rate their experience as "excellent."
? Residents of the 92009 ZIP Code were the least likely to report visiting the Village in a typical month.
For those that study the trends in the Village, the results were not surprising but still very pleasing. The Village offers a wide diversity of services and products, including a variety of exceptional restaurants. Small business owners offer top quality customer service, and maintain a "small town" feel that appeals to a majority of Carlsbad residents.
While the survey results are obviously great and encouraging for the future of the Village, efforts will continue in 2012 to ensure that past revitalization efforts are sustained and that area enhancements remain a priority for the City.
One of these efforts is the Village Revitalization Partnership program; a decision will be made and announced on the private, non-government organization selected to lead this effort within the next month or so. The City will also continue with its efforts to provide for family-friendly events and activities in the Village, while pursuing other enhancement activities in the Village and adjacent neighborhoods.
The annual survey results reflect that the Village has become a place worth going, and the place making efforts will continue into 2012 through the Village Revitalization Partnership program and other private-public partnership activities. If you have not already done so, take a day and discover, or re-discover, the Village. You might be pleasantly surprised by all the Village has to offer today and will offer in the future!
In the fall of 2011, BW Research Partnership conducted the annual public opinion survey for the City of Carlsbad. The main research objectives of the study were to assess residents' perceptions regarding satisfaction with city services, quality of life, sense of community, safety in their neighborhoods, city government and city-resident communication.
Reaching a new high, 98 percent of residents rated the quality of life in Carlsbad as "excellent" or "good."
Specific to the Village, the survey indicates that in a typical month, 94 percent of Carlsbad residents visit the downtown, with the majority visiting at least once a week (51 percent).
Consistent with previous year survey results, 9 out of 10 residents who visit the Village rated their experience positively, with 43 percent indicating an "excellent" experience and 47 percent reporting a "good" experience. Big kudos to all of the businesses and property owners within the Village for the great survey results! You made the Village a big hit with Carlsbad residents in 2011!
Here are a few other demographic points of interest about the Village from the opinion survey:
? The percentage of residents who regularly visited the Village increased with length of residence.
• Less than 1 year was 35 percent
• 1 to 4 years was 41 percent
• 5 to 9 years was 43 percent
• 10 to 14 years was 52 percent
• 15+ years was 64 percent
? Sixty-Five percent of residents living in apartments regularly visited the Village as compared to 49 percent of residents in single family detached homes or condominiums and townhomes. Apartment dwellers were also more likely to rate their experience as "excellent."
? Residents of the 92009 ZIP Code were the least likely to report visiting the Village in a typical month.
For those that study the trends in the Village, the results were not surprising but still very pleasing. The Village offers a wide diversity of services and products, including a variety of exceptional restaurants. Small business owners offer top quality customer service, and maintain a "small town" feel that appeals to a majority of Carlsbad residents.
While the survey results are obviously great and encouraging for the future of the Village, efforts will continue in 2012 to ensure that past revitalization efforts are sustained and that area enhancements remain a priority for the City.
One of these efforts is the Village Revitalization Partnership program; a decision will be made and announced on the private, non-government organization selected to lead this effort within the next month or so. The City will also continue with its efforts to provide for family-friendly events and activities in the Village, while pursuing other enhancement activities in the Village and adjacent neighborhoods.
The annual survey results reflect that the Village has become a place worth going, and the place making efforts will continue into 2012 through the Village Revitalization Partnership program and other private-public partnership activities. If you have not already done so, take a day and discover, or re-discover, the Village. You might be pleasantly surprised by all the Village has to offer today and will offer in the future!