Visit Carlsbad recently launched a new digital and social media marketing campaign.
The "Carlsbad is Where…" campaign is built around the idea that Carlsbad is where great stories are made, encouraging the community to share their own narratives.
"'Carlsbad is Where…' is the perfect campaign for us," said Sam Ross, Executive Director of Visit Carlsbad. "We are already amazed by incredible fan response and are thrilled with the high level of interactivity involved."
Inventive digital assets support the campaign across all of Visit Carlsbad's marketing platforms. A new landing page features a teaser video of natives, business owners, and visitors completing their "Carlsbad is Where…" stories. The teaser will lead into four individual videos, set to be released on visitcarlsbad.com and social media pages.
In Visit Carlsbad's active social media community, the "Carlsbad is Where…" conversation is going strong. Within just a few days, creative engagement content has received more than 50 comments, more than 20 shares, and more than 70 likes on Facebook and continues to garner new involvement each day.
Visit Carlsbad also devised a contest asking audience members to create a short video detailing their "Carlsbad is Where…" story.
If you have a Carlsbad tale to tell, here is how you can get involved:
• Tweet to @VisitCarlsbad, including the hashtag #CarlsbadIsWhere
• Join the Visit Carlsbad community on Facebook to become part of the conversation.
• Connect to the contest microsite through social media and visitcarlsbad.com to share their own "Carlsbad is Where…" stories.
• All videos will be reviewed by a panel of judges and the winner will be announced via visitcarlsbad.com, Facebook and Twitter in early October. There will also be a "Fan Favorite" determined by community votes.
•"Carlsbad is Where…" can be experienced visitcarlsbad.com/carlsbad-california-video-contest; www.facebook.com/CarlsbadCA and www.twitter.com/visitcarlsbad.
The "Carlsbad is Where…" campaign is built around the idea that Carlsbad is where great stories are made, encouraging the community to share their own narratives.
"'Carlsbad is Where…' is the perfect campaign for us," said Sam Ross, Executive Director of Visit Carlsbad. "We are already amazed by incredible fan response and are thrilled with the high level of interactivity involved."
Inventive digital assets support the campaign across all of Visit Carlsbad's marketing platforms. A new landing page features a teaser video of natives, business owners, and visitors completing their "Carlsbad is Where…" stories. The teaser will lead into four individual videos, set to be released on visitcarlsbad.com and social media pages.
In Visit Carlsbad's active social media community, the "Carlsbad is Where…" conversation is going strong. Within just a few days, creative engagement content has received more than 50 comments, more than 20 shares, and more than 70 likes on Facebook and continues to garner new involvement each day.
Visit Carlsbad also devised a contest asking audience members to create a short video detailing their "Carlsbad is Where…" story.
If you have a Carlsbad tale to tell, here is how you can get involved:
• Tweet to @VisitCarlsbad, including the hashtag #CarlsbadIsWhere
• Join the Visit Carlsbad community on Facebook to become part of the conversation.
• Connect to the contest microsite through social media and visitcarlsbad.com to share their own "Carlsbad is Where…" stories.
• All videos will be reviewed by a panel of judges and the winner will be announced via visitcarlsbad.com, Facebook and Twitter in early October. There will also be a "Fan Favorite" determined by community votes.
•"Carlsbad is Where…" can be experienced visitcarlsbad.com/carlsbad-california-video-contest; www.facebook.com/CarlsbadCA and www.twitter.com/visitcarlsbad.