You may have heard a lot of talk at the Carlsbad Chamber about NetWeaving over the last two years. We like the concept because it works for small business owners, sales representatives and large corporations.
If you attend Carlsbad Chamber events, you know that we present a variety of opportunities for our members to meet each other. But we want our members to do more than simply meet, we want them to NetWeave.
NetWeaving is the concept of building your business through relationship building and introducing your contacts to others in a facilitated way. Keep a lookout for people you respect in a variety of industries so that you can work together as referral partners.
For instance, if you find that your client is in need of someone to provide a service different than yours, introduce them to one of your referral partners who provide that service. Be present during the introduction and you will become more valuable to your client by serving as a go-to provider, as well as help your referral partner who may in turn help you.
In order for the NetWeaving concept to work, you need to know the following about your referral partners:
• The quality of their service or product and that they value your referral.
• That they understand the referral partner concept to share and share alike.
NetWeaving is a wonderful way to increase your exposure in the community. Look for partners who you enjoy working with, who share your standards of quality and who also want to help you succeed.
Bob Clark, a financial advisor with the Heartland Institute and the chamber's designated Chief NetWeaver, said his business has grown significantly since he started using the concept.
“My philosophy is that I don't care what you do until I know who you are. I don't want to do business with people that I don't have a trusting relationship with,” Clark said.
Michael Bockstahler, an insurance agent with Brubaker & Associates, attended the chamber's last Networking to NetWeaving Workshop and met Barbara Hamilton, owner of Eco-Stream, a waste management consultant.
The workshop exercise was to find someone you have something in common with. It turns out that Hamilton works with a variety of businesses, including farms, to help them save money by recycling and Bockstahler specializes in insurance for farms. They've since shared contacts that have resulted in some very interesting business opportunities.
“I used the NetWeaving concepts I learned at the workshop and introduced Michael [Bockstahler] to several of my contacts and it's been a win-win for everyone,” Hamilton said.
Start NetWeaving today to expand your business. For the date of the next Networking to NetWeaving Workshop, call Andrea Korogi at (760) 931-8400 or e-mail her at [email protected].

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