The first thing to consider about your Web site marketing effort is just that, your Web site is a marketing tool.
It is probably the most powerful tool you have today. If you've ever been talking to a prospect or customer on the telephone and he or she asks “what is your Web site?” or says “yes, I see that on your Web site now,” it is a real indicator of how powerful your Web site is as a marketing tool.
If people are looking at it, they are forming opinions and first impressions are being established. It's critical that you make a good first impression, which has never been truer than today since people have endless choices of who to do business with, and most of them are just a click away.
What types of people come to your site? Customers? Vendors? Investors? Most businesses have more than one audience.
When these people come to your site, you should have some way of directing them to the content that matters to them the most. Focus areas on the home page that are redundant to the main navigation, in addition to the main navigation being on all pages, are a great idea.
You have to make your site appealing to people, not just search engines. It is a fine line that you must balance since search engines don't evaluate the aesthetic nature of your site, simply the content.
Search engines are looking for the most relevant result for a given term or phrase that users have entered. The three general baskets of search engine optimization are:
• Format, does the page have the proper tags and html formatting to give the search engine what it is looking for?
• Content, does your Web site contain enough information to establish you as a credible resource that is relevant?
• Popularity, how many relevant Web sites link to you and what text surrounds those links?
To get started, the first step is research. You have to think about what your customers are looking for, not what you sell. This is critical in establishing your keywords and phrases and it should further translate into the language you use on the site and the links you look for.
Above all, consider your audience and give them what they are looking for because no matter how high you rank in the search engines, it does no good if people don't buy from you or do whatever it is you want them to.
For more information, call (760) 729-1390 or visit www.lynchinteractive.com.
It is probably the most powerful tool you have today. If you've ever been talking to a prospect or customer on the telephone and he or she asks “what is your Web site?” or says “yes, I see that on your Web site now,” it is a real indicator of how powerful your Web site is as a marketing tool.
If people are looking at it, they are forming opinions and first impressions are being established. It's critical that you make a good first impression, which has never been truer than today since people have endless choices of who to do business with, and most of them are just a click away.
What types of people come to your site? Customers? Vendors? Investors? Most businesses have more than one audience.
When these people come to your site, you should have some way of directing them to the content that matters to them the most. Focus areas on the home page that are redundant to the main navigation, in addition to the main navigation being on all pages, are a great idea.
You have to make your site appealing to people, not just search engines. It is a fine line that you must balance since search engines don't evaluate the aesthetic nature of your site, simply the content.
Search engines are looking for the most relevant result for a given term or phrase that users have entered. The three general baskets of search engine optimization are:
• Format, does the page have the proper tags and html formatting to give the search engine what it is looking for?
• Content, does your Web site contain enough information to establish you as a credible resource that is relevant?
• Popularity, how many relevant Web sites link to you and what text surrounds those links?
To get started, the first step is research. You have to think about what your customers are looking for, not what you sell. This is critical in establishing your keywords and phrases and it should further translate into the language you use on the site and the links you look for.
Above all, consider your audience and give them what they are looking for because no matter how high you rank in the search engines, it does no good if people don't buy from you or do whatever it is you want them to.
For more information, call (760) 729-1390 or visit www.lynchinteractive.com.