As regular readers of this newspaper may have noticed, our publication looks significantly different this month. I'd like to take the time to introduce this redesign and point out some of the new features of the Carlsbad Business Journal. Our hope is that you will find our new design more visually appealing and easier to read, and its new organization easier to navigate.
We've gone over our entire paper feature by feature to determine how to best utilize the space we have to bring you news about our members each month.
This publication is unique in the chamber world, and has proven to be a trend-setter. It takes the concept of the traditional member newsletter and turns it on its head by including elements that are similar to what you would find in newspapers. We believe the accomplishments of our members are so outstanding, they deserve to be shared with the general population. Thus, this paper serves two purposes. Yes, you'll find news of our upcoming events, a list of our new members and photos from our recent activities, but you'll also get news and information that goes beyond that and appeals to a wider audience.
That philosophy was the guiding principle of this design.
Throughout the paper, you'll find stories, columns and other information that will highlight some of the news of our members. Our Page 2 Feature will bring you general interest stories in a stylish, colorful and fun presentation.
We've also organized the content of the paper throughout the pages, and have added an Index on Page 3 to help you navigate the stories by topic. Also on Page 3, you'll find KUDOS, the column by new Board Chairman Carlton Lund, which is all about spreading the good news of our members.
We're also debuting a new section, titled LegalLines on Page 7, which will allow attorneys who are members of the Chamber to answer questions. Our hope is to eventually add similar sections, tapping into the experiences of our members in other industries.
This is all in addition to the primary function of this paper, which like the newsletter of other chambers, is letting you know about what we're doing every month.
If you're a member of our Chamber of Commerce, or a prospective member that's thinking about joining, you can turn to our Members Digest on Pages 9-12. Here, you will find everything you need to stay informed about what's happening at the Chamber throughout the month. You can keep this section handy and refer to it if you need to know the dates for our upcoming events, including Sundowners and First Friday Breakfasts, or if want to know more about our newest Chamber members. This concise format will be your go-to guide, and is designed so that you can pull it out of the publication and keep it handy.
That brings me to the part of the paper that will always remain the same, my appeal to you as a member of the Carlsbad Chamber of Commerce. Like your membership, this publication is best when you take an active role in it. I want to feature the best news and information in each issue of the paper, but I depend on you for story ideas, news releases and for guest columns. Please take the time to add my email address, [email protected] to your company's news release distribution list and keep me informed of any development that should be included in these pages. If you write a company blog or any type of columns, please consider contributing to our Expand Your Knowledge section. That is one of your perks of membership.
Also, like most other publications, the Carlsbad Business Journal is always looking for advertisers. We offer great rates for our members to reach all of our membership, all of the businesses in Carlsbad and other readers in the region. For more information, contact Terry Thomas at [email protected].
Finally, I'd like to take the time to recognize the work of Edgar Rodriguez, the Chamber's art director, whose keen eye for design is responsible for the look and feel of this publication. Both Edgar and I are really looking forward to hear your thoughts on our work.
We've gone over our entire paper feature by feature to determine how to best utilize the space we have to bring you news about our members each month.
This publication is unique in the chamber world, and has proven to be a trend-setter. It takes the concept of the traditional member newsletter and turns it on its head by including elements that are similar to what you would find in newspapers. We believe the accomplishments of our members are so outstanding, they deserve to be shared with the general population. Thus, this paper serves two purposes. Yes, you'll find news of our upcoming events, a list of our new members and photos from our recent activities, but you'll also get news and information that goes beyond that and appeals to a wider audience.
That philosophy was the guiding principle of this design.
Throughout the paper, you'll find stories, columns and other information that will highlight some of the news of our members. Our Page 2 Feature will bring you general interest stories in a stylish, colorful and fun presentation.
We've also organized the content of the paper throughout the pages, and have added an Index on Page 3 to help you navigate the stories by topic. Also on Page 3, you'll find KUDOS, the column by new Board Chairman Carlton Lund, which is all about spreading the good news of our members.
We're also debuting a new section, titled LegalLines on Page 7, which will allow attorneys who are members of the Chamber to answer questions. Our hope is to eventually add similar sections, tapping into the experiences of our members in other industries.
This is all in addition to the primary function of this paper, which like the newsletter of other chambers, is letting you know about what we're doing every month.
If you're a member of our Chamber of Commerce, or a prospective member that's thinking about joining, you can turn to our Members Digest on Pages 9-12. Here, you will find everything you need to stay informed about what's happening at the Chamber throughout the month. You can keep this section handy and refer to it if you need to know the dates for our upcoming events, including Sundowners and First Friday Breakfasts, or if want to know more about our newest Chamber members. This concise format will be your go-to guide, and is designed so that you can pull it out of the publication and keep it handy.
That brings me to the part of the paper that will always remain the same, my appeal to you as a member of the Carlsbad Chamber of Commerce. Like your membership, this publication is best when you take an active role in it. I want to feature the best news and information in each issue of the paper, but I depend on you for story ideas, news releases and for guest columns. Please take the time to add my email address, [email protected] to your company's news release distribution list and keep me informed of any development that should be included in these pages. If you write a company blog or any type of columns, please consider contributing to our Expand Your Knowledge section. That is one of your perks of membership.
Also, like most other publications, the Carlsbad Business Journal is always looking for advertisers. We offer great rates for our members to reach all of our membership, all of the businesses in Carlsbad and other readers in the region. For more information, contact Terry Thomas at [email protected].
Finally, I'd like to take the time to recognize the work of Edgar Rodriguez, the Chamber's art director, whose keen eye for design is responsible for the look and feel of this publication. Both Edgar and I are really looking forward to hear your thoughts on our work.