The daily grind of running a business chews up so many hours in a day. To think about adding another item on the "to do" list may seem overwhelming, but blogging may very well be worth it.
The truth of the matter is that writing compelling content actually promotes a business with cyberspace followers. In essence, it's another level of marketing.
There are advantages to business blogging and here's why.
The Blogging Discovery
Blogging helps a business get discovered and drives traffic to a website.
After publishing a blog on a particular subject, it should be posted on the company's social media platforms such as Facebook, Twitter, LinkedIn, Google+ and all the rest. This type of "social media" limelight raises the marketing bar.
Think of these social media channels as an extra way to attract potential clientele.
Blogging content should not contain sale pitches. Instead, implement helpful and interesting content to the reader. Don't get overzealous with links back to your site, use a few links at most.
Google Will Notice
When adding blogs, not only will potential clients notice, but Google will, too.
After each blog post is published, it automatically indexes another page onto a company's website. Yes, this is a good thing. This indexing alerts search engines, including the Google powerhouse, that your site is producing content and not dormant.
Let's say someone types in their search engine, "Best cosmetic dentist in Carlsbad." The goal is to have the dentist's blog post appear as an organic search result; and, this blog post can remain in the search engine ranks for several months, and even years.
Establishing a Niche
Blogging helps businesses verify their niche and demonstrates that they are authority on a subject matter. In example, if a skin care company publishes educational-based content on anti-aging skin care tips, this will draw in readers.
Before publishing content, make certain it is meaningful, helpful and impactful.
Call to Action
When a blog generates traffic to a company's website, this is "prime time" for visitors to transform into clients. It's an opportunity to offer something compelling for a visitor to become a lead.
This "call to action" can be done weekly, monthly or quarterly.
Somewhere visible in the blog post, create a "call to action" lead button. This button can reference a giveaway or service offering, such as:
• Complimentary consultation
• Free product
• Complimentary webinar
• Free shipping
This "call to action" button will virtually whisk away a visitor to a landing page where the promotion is offered. Here, a company can acquire the information they need to solidify a lead.
Keep track of these conversion leads to see what promotion works best. According to the type of business, these promotions may also have a seasonal influence.
Ready, Set, Blog
Now, it's time to put on that thinking cap and figure out a blogging strategy. A monthly editorial calendar based on blog subjects is a great way to start and will help keep a blogger on track.
Happy Blogging!
Macone-Greene can be reached at [email protected].
The truth of the matter is that writing compelling content actually promotes a business with cyberspace followers. In essence, it's another level of marketing.
There are advantages to business blogging and here's why.
The Blogging Discovery
Blogging helps a business get discovered and drives traffic to a website.
After publishing a blog on a particular subject, it should be posted on the company's social media platforms such as Facebook, Twitter, LinkedIn, Google+ and all the rest. This type of "social media" limelight raises the marketing bar.
Think of these social media channels as an extra way to attract potential clientele.
Blogging content should not contain sale pitches. Instead, implement helpful and interesting content to the reader. Don't get overzealous with links back to your site, use a few links at most.
Google Will Notice
When adding blogs, not only will potential clients notice, but Google will, too.
After each blog post is published, it automatically indexes another page onto a company's website. Yes, this is a good thing. This indexing alerts search engines, including the Google powerhouse, that your site is producing content and not dormant.
Let's say someone types in their search engine, "Best cosmetic dentist in Carlsbad." The goal is to have the dentist's blog post appear as an organic search result; and, this blog post can remain in the search engine ranks for several months, and even years.
Establishing a Niche
Blogging helps businesses verify their niche and demonstrates that they are authority on a subject matter. In example, if a skin care company publishes educational-based content on anti-aging skin care tips, this will draw in readers.
Before publishing content, make certain it is meaningful, helpful and impactful.
Call to Action
When a blog generates traffic to a company's website, this is "prime time" for visitors to transform into clients. It's an opportunity to offer something compelling for a visitor to become a lead.
This "call to action" can be done weekly, monthly or quarterly.
Somewhere visible in the blog post, create a "call to action" lead button. This button can reference a giveaway or service offering, such as:
• Complimentary consultation
• Free product
• Complimentary webinar
• Free shipping
This "call to action" button will virtually whisk away a visitor to a landing page where the promotion is offered. Here, a company can acquire the information they need to solidify a lead.
Keep track of these conversion leads to see what promotion works best. According to the type of business, these promotions may also have a seasonal influence.
Ready, Set, Blog
Now, it's time to put on that thinking cap and figure out a blogging strategy. A monthly editorial calendar based on blog subjects is a great way to start and will help keep a blogger on track.
Happy Blogging!
Macone-Greene can be reached at [email protected].