Carlsbad poised for growth in 2025
As we venture ahead in 2025, Carlsbad businesses are brimming with promise and opportunity. The past few years have tested us in ways we could not have anticipated, but they have also demonstrated the resilience and adaptability of our business community. With a strong foundation and a clear vision outlined in our Economic Development Strategic Plan, Carlsbad is poised to move forward with strength.
Our pursuit of economic vitality is anchored by four key pillars: supporting small businesses, startups, and entrepreneurs; developing our workforce and attracting talent; fostering success in our key industries; and strengthening placemaking and engagement. Each of these pillars represents a critical component of our approach to building a sustainable and prosperous future for all who live, work, and innovate in Carlsbad.
1. Supporting Small Businesses, Startups, and Entrepreneurs
Small businesses are the heartbeat of Carlsbad’s economy, and nurturing their growth is a top priority. In 2025, we are growing our Small Business Liaison program with dedicated city staff to support small businesses, specialized workshops and networking events, digital tools and resources for entrepreneurs to succeed. Through partnerships with organizations like Connect and Startup San Diego, we will work to provide connectivity with the broader regional ecosystem to empower startups and ensure their long-term sustainability.
2. Developing Workforce and
Attracting Talent
Our businesses thrive when they can tap into a skilled and diverse workforce. In 2025, we’ll continue to prioritize talent development by strengthening connections between our businesses and local schools, colleges, and workforce training programs. Collaborations with institutions like MiraCosta College and Cal State San Marcos will create pathways for students and workers to build meaningful careers in our region. Additionally, our Candidate Marketplace platform will continue to be a resource that connects more employers with qualified talent eager to build their futures in Carlsbad.
3. Supporting Key Industry
Success
Carlsbad is home to thriving industries, including life sciences, technology, cleantech, sports and active lifestyle and tourism. Our goal is to grow and support a business ecosystem where these industries continue to grow. It is because of our diverse and resilient industries that we have emerged from the last five years in such a strong position. In 2025, we’ll invest in programs that promote collaboration among key sectors, help to drive innovation, grow our current businesses and attract new companies. Whether it’s supporting biotech startups or collaborating with hospitality leaders to enhance Carlsbad’s tourism appeal, we’re committed to ensuring that these industries remain vibrant contributors to our local economy.
4. Strengthening Placemaking and Engagement
Economic success is deeply tied to a city’s sense of place. In Carlsbad, we’re fortunate to have beautiful beaches, vibrant neighborhoods, and a strong community spirit. This year, we’ll prioritize placemaking efforts by creating greater activity in our retail centers, supporting cultural and community events, and working to create walkable, thriving business districts. Engagement will be central to these efforts—we’ll continue to listen to and partner with businesses and stakeholders and ensure two-way communication that talks about the great things we are doing in Carlsbad and gathers feedback to inform our approach moving forward.
So, as we embark on this journey into 2025, we recognize there will be challenges ahead, but we are confident in the strength of our community and the strategies we have in place. Together, we will continue to make Carlsbad a city of opportunity and innovation—a city where businesses, workers, and residents can grow and thrive.
Here’s to a year of collaboration, resilience, and success for our business community. Let’s make 2025 our most impactful year yet!