ChallengeHER to be in San Diego, California
(Source  / SBA, December 2022)

SAN DIEGO – On December 7, 2022, ChallengeHER is coming to San Diego, California to share growth opportunities in government contracting with women-owned small businesses as well as how to participate in the SBA’s Women-Owned Small Business (WOSB) Federal Contract program.

Celebrating its 10th anniversary, ChallengeHER is a national program, co-sponsored by Women Impacting Public Policy (WIPP), American Express and the US Small Business Administration (SBA) which is free for participants and designed to promote the WOSB Federal Contracting Program, to bring more women-owned small businesses into the federal government’s supply chain and provide an avenue for government agencies and prime contractors to meet qualified women-owned small business contractors.  

“Throughout the past decade, ChallengeHer has helped tens of thousands of women-owned small businesses break glass ceilings and grow their revenue by selling to the world’s largest buyer: the U.S. government,” said Administrator Guzman. “Thanks to the SBA’s collaboration with Women Impacting Public Policy and American Express, ChallengeHER continues to level the playing field in the federal marketplace by investing in and empowering more women-owned firms, connecting federal buyers directly with women entrepreneurs via matchmaking, and providing continued advocacy on behalf of WOSBs in every sector of the economy and every corner of the nation—and we are committed to ensuring it continues to open doors to revenue for women entrepreneurs for decades to come.”

“WIPP is honored to be a national partner on this much needed and well-respected program.  Now in its 10th year, we have served over 24,000 providing women-owned small businesses the education and resources needed to navigate the road to success and sustainability, during these historical times.” – Candace Waterman, President & CEO, Women Impacting Public Policy (WIPP)

Jessica Ling, Senior Vice President, B2B Marketing, American Express says: “American Express has a long history of backing small businesses, providing the tools and resources they need to grow and thrive as we aim to help businesses do more business. We’re proud to continue to support ChallengeHER, which unlocks real opportunities for women-owned businesses to drive sales and growth through access to contracts and important connections.

The ChallengeHER events provide matchmaking opportunities between women-owned businesses and government contractors and networking opportunities.  It also provides world-class programming and training facilitated by subject matter experts, on entering and navigating the public sector supply chain. These sessions are offered both, in-person and online in a virtual environment.


To register for a ChallengeHER visit:



About the U.S. Small Business Administration

The U.S. Small Business Administration (SBA) was created in 1953 and is a Cabinet-level agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.  The SBA helps Americans start, build and grow businesses, and recover from disasters.  Through an extensive network of field offices and partnerships with public and private organizations, the SBA delivers its services to people throughout the United States, Puerto Rico, the U.S. Virgin Islands and Guam. To learn more about SBA, visit